13 Ways to Measure the Success of Your Mobile App

This is a guest post by Michelle Joe:

Michelle Joe is a blogger by choice. She loves to discover the world around her. She likes to share her discoveries, experiences, and express herself through her blogs. You can find her on twitter: @michellejoe524

13 Ways to Measure the Success of Your Mobile App

Sleepless night, stressful days, crazy coding moments and many cups of coffee later, you have finally created the v1.0 of your app. It’s time to put it up on the app store and relax.

But wait!

There is no time for a breather because it’s now time to track all kinds of metrics about your app. It is important to figure out how the market is responding to your app, who is downloading it, and how they are interacting with it. The app store’s metrics, comments, and bug reports usually paint an incomplete picture.

So, you will have to do some detective work on your own.

The trouble is that, an app has many Key Performance Indicators (KPIs) that can be tracked. And that’s why deciding where to begin, can be a major pain. However, we are here to help! Listed below are the very basic KPIs that must be measured to learn more about the users and their interactions with your app.

Let’s begin with the most essential mobile metrics that you must measure:

1.    Downloads

‘Number of downloads’ build a rock-solid foundation for the measurement of your app’s success. But it is the not the most definitive KPI. For example, millions of people might download your app after a successful marketing campaign, only to uninstall it a few days later. So, take the results with a pinch of salt. However, download numbers are still important, so keep tracking them.

2.    Installations

Downloads are not the same as installations, and the faster you figure out the reason for discrepancies between the two numbers for your app, the quicker you’ll be able to help your app. If the numbers aren’t the same, or at least pretty close, the reason could be unexpected errors in the installation process, or your apps inability to cope with different OS and devices.

3.    Uninstallations

See a sudden increase in uninstallations? It could be because of a recent app update, or a patch you just added. Tracking this KPI is important.

4.    Conversions

For starters, figure out how you define conversions for your app. It could be creating a user account for using your app, or making a purchase within. This is an essential KPI because it means that the user has volunteered information (email address, name, age, etc.) to use your app, and they might just be willing to become long-term customers.

5.    Churn Rate

Churn rate measures the runners, i.e., people who unsubscribed from your services and/or uninstalled the app. Lower churn rate is better, obviously. A higher one can indicate UX and UI troubles for your app. This churn rate could be affected by actual issues with your app, or even by word of mouth. For example, there was a rumor that the popular instant messaging app AirG spams, and that damaged its reputation, making users uninstall it.

6.    Crashes

If an app crashes once, chances are that it will never be used again. People have very little tolerance for messy apps. So, track them, and figure out what went wrong, where. Crashing apps are often abandoned and uninstalled, so this critical metric also ties into other KPIs.

7.    Unresponsive Gestures

Try to find out if your users tend to perform some gestures more than others when using your app! This could be double tapping, swiping, or scrolling down the app. Is your app responding well to these gestures? Learn more about this too. Unresponsive Gestures can hurt your apps reputation and your image as an app developer. Use qualitative analytics tools such as touch heat maps to track the issue and fix it before it gets out of hand.

8.    App Load Time

Flagships phones are bigger, faster and have plenty of RAM, and that’s why they are sold at a premium price, and mobile users love them. Your app should be able to take advantage of these options and provide a smooth and fast mobile experience. Otherwise, the app will be replaced. So, keep a close eye on your app’s load time, ensuring that it is as fast as possible.

9.    Retention Rate

You have fantastic installation numbers, but the app doesn’t seem to get recurring users as it should. This means that your users are not getting value from it. And that’s why measuring and fixing the retention rate is of utmost importance.

10.           Session Length

Mobile app professionals must also measure the number of sessions per user, as well as their lengths and intervals. For example, for apps like AirG or Evernote, more sessions mean more business, but for something like Facebook, more extended sessions are just as important as higher frequency. Identify what the ideal session is for your app, then strive to create it for your users; keep measuring in the meanwhile.

11.           Devices Used

This one’s quite easy to track, and it offers valuable insights into your users and their habits. By monitoring this metric, you could learn more about the kind of devices being used, what OS these devices are running and how your app can be optimized for the most used devices for optimum user experience.

12.           Social Shares

Word of mouth works! It can make your app the superstar of the app store, or kill its success in a matter of hours. This is why app professionals keep an eye on social shares, and not just the numbers but also the content within. Are your users using the in-app social share buttons? Are they making fun of your app, or sharing because they think it is something that others would find useful? This information can help you decide the future course for app marketing.

13.           Conversion Funnel Drop-offs

Simply put, conversion funnels create a chain of events that lead to a specific action taken by the user. This action can be anything, from making a purchase to merely signing up for a newsletter. The events through the funnel can and should be tracked. If users are dropping off in the middle of an event, then they can’t complete the action desired at the end, and you need to know why!

Final Thoughts

An app is only as successful as it’s developer’s ability to monitor, scale and optimize it. Identifying the proper KPIs to do that is half the job done. Those mentioned above and many others will affect the growth of an app significantly.

Note from rise.global

Use our multi-metric scorecard template to create a scorecard on rise.global that can help you track these metrics – and if you create the correct score algorithm, you will be able to see how well your app is doing from day to day by just looking at the single score that your scorecard will produce.

Kred Influencer & Outreach score collector launched

We’re pleased to announce that we’ve introduced a new score collector for Kred Influencer and Outreach scores.  Kred’s objectives are to offer analytics for anyone’s social media use and performance.  Kred’s homepage is currently saying that they are revamping their service and Kred 2.0 will be available from 11th June 2018.

The Kred scoring rules are available here.

The new Kred score collector will be available for any rise.global subscriber that uses our Bronze price package.

Many of rise.global’s subscribers that are currently managing and running “Power 100” scorecards that use Klout scores may change to using Kred scores, as Klout scores will not be available from May 25th 2018.  This will inevitably mean that there will be some movements in the “Power 100” scorecards, as Klout and Kred each have their own proprietary algorithms for calculating “social media influence”

 

 

 

 

Looking for a Klout alternative?

The providers of Klout scores, Lithium Technologies, yesterday announced that they are stopping the Klout service including the provision of Klout scores from 25th May.

Rise.global has been offering scores from 1 to 100 based on social media activity for over 5 years.  Our unique flexible scoring-engine allows you to quickly spinout your own klout-alternative social media influence score for each of your members.  Consider using our Twitter score collectors to create your social media influence score based on your members twitter data – their posts, likes, mentions, replies, followers. Just like PwC have done so with their #PwC Global Power 100. Contact sales@rise.global for more info.

 

If you are existing rise.global user, you will know that our Power 100 scorecards use Klout scores.  We will be writing to you shortly about the options available to you for transitioning your klout-based scorecards into other social-infuence scoring algorithms.

 

rise.global launches free scorecard software as a service plan

Hi everyone

We’re launching our free plan today! Woo hoo!

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We’ve been on a fabulous digital journey together over the past 6 years. It really is incredible that what started out as a way to manage leaderboards online has transformed into a sophisticated scorecard platform that is used worldwide to track personal growth.

Last year, thanks to our customers, we engaged over 400,000 people on rise.global, each spending an average of 25 minutes with us (It really is twenty five minutes, this is not a typo!). In terms of the modern attention economy – content served on rise.global is gold dust.

In the stats and what you’ve told us, it’s clear that rise.global is offering a unique service – not just keeping and sharing the score but doing so in a transparent, auditable and privacy friendly way.

We love hearing from our customers and here’s a sample of recent quotes:

“I love the simplicity of the service and the global exposure that being part of rise.global brings.” – K.P.

“Excellent community and knowledge sharing” – S.E

“I like the motivational aspect of the weekly rankings and I think it’s a good way to stay on top of my own online activity” – M.H.

“Rise’s trackers are relevant and transparent” – L.R.

Thank you for your feedback! We are humbled and honoured to be on this journey together.

Now as we look to the next phase of our journey, we’re making a big change to the way we price our service – opening it up to more users around the globe.

Introducing rise.global free plan

The rise.global free plan offers you scorecards for up to 100 users, you can generate and store upto 10 score bulletins – that might be 10 weeks or 10 months, it’s up to you. You can share the scores on your own rise.global page, via email and even on a TV leaderboard.

In the free plan, you can track up to 3 metrics of your choosing, and we’ve even bundled some premium connectors for you to try out – twitter follower/following count and twitter list membership.

We will be supporting the free plan by hosting adverts on the rise.global hosted scorecards and email notifications.

The rise.global free plan has some real power attached to it. We look forward to seeing what you create.

Introducing transparent pricing

At the same time we’re aware our pricing model has been a bit opaque. So we’re introducing three paid pricing plans based on the services you use. Bronze, Silver and Gold.  You can see the details of features you get with each on our new Pricing page.

What you get when you upgrade to the paid tier

Of course the paid tier will have some super awesome features that you can’t get for free.

The main benefits of moving to a paid plan are the ability to remove ads from your scorecard and full scorecard automation – including automatically embedding the scorecard on your own website, notifying your users via Twitter, more users, more metrics, more stored bulletins and more sophisticated reporting.

This has been an awesome journey together so far and we’re looking forward to the future.

Do tell us what you think of our new plans. Please do share this news on your own blog or on social media – now it’s free, we’re relying on you to let managers you know about the tool.

Happy Scorecarding!

ps. All existing paid rise.global scorecards created prior to today, will stay at the same price point, no change planned there. However we will (finally) be implementing hard user limits on your existing plans, it’s something we’ve meant to do for ages but has taken a while to implement.

Convert your sales team spreadsheet into an online leaderboard so that you can share the data more easily and nudge performance higher.

Are you a sales manager who tracks the effectiveness of your individual team members by keeping track of key performance indicators  on a spreadsheet?

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Would you like to share this data with your sales people and find it tedious to:

  • email them their individual, personalised stats by cutting and pasting from the spreadsheet?
  • re-sort all the sales people every week according to their overall performance?

In this case, why not use rise.global to automate these tasks?  You need to design your scorecard (sales reports) only once and then you can automate the sharing of the scorecard every week.

The benefits of automating the process and sharing the data regularly are:

  • all sellers can login via mobile web or desktop to see anytime, anywhere how they are doing
  • sellers can track history over time – so they can think about optimising their behaviour over the whole quarter, not just waiting to the end of quarter
  • managers can allocate points to the key behaviours they want to see more of – e.g. a focus on lead indicators such as prospects called rather than lag indicators such as sales achieved. That means sellers are nudged to the more useful behaviours right now.
  • managers can run “team v team” competitions. That means sellers who are doing badly aren’t disincentivised – every activity still counts to the team total.

Save your spreadsheet as a csv file and follow these steps:

  1. Login to your rise.global profile or if you haven’t already set up a profile, register
  2. Go to “Create Scorecard” and choose the Blank Scorecard Template – if you can’t see this template, email support@rise.global and ask us to upgrade your account so that you can have access to this template
  3. Name your scorecard, give a quick description and click “Create”

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Choose Manual Entry for the source of your sales people (user) data and Email Address as their unique identifier

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Navigate to Scorecard Settings -> User Collector and Click on “Import Users from CSV”.  Follow the instructions  to import in all the individuals in your spreadsheet.

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Goto Score Entries and Click on “Import data from CSV”. Follow the instructions again.

Goto Scorecard Settings -> Score Algorithm and configure the scoring rules that will consolidate all the metrics into a single score, using our sophisticated ranking methods (one of which allows you to compare apples with  oranges!), weights, caps.

Finally, go to Bulletins and click “Create Bulletin”

Et voila

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Every week, all you need to do is import in your spreasheet data, create score bulletin.

You can now share this leaderboard webpage with exactly who you want and make it as private as you like and you can share just the individual score with each sales person rather than the full leaderboard.  You can share this report via email, Twitter, on a Big Screen TV display, embed the leaderboard onto your own website, share the link of the leaderboard on the rise.global domain.

 

Automation to accelerate change management in an enterprise. #ChangeTech

The pace of change in our digital world is super fast.

Change might mean new business processes, new tools or simply a renewed focus on performance in a key area.

With change coming thick and fast, that means change management budgets are increasingly stretched – more change initiatives but the same pot of cash.

That means change managers have a problem: there sometimes isn’t the time or resources to run a full scale change management program with face to face training and above the line communications campaigns.

In digital change there are no 3 month long lead times, changes can sometimes be quite literally overnight.

For change managers that means they need solutions to accelerate their change management programs.

Many are turning to automation to help with the heavy lifting.

We are calling these new tools #ChangeTech. Examples include rise.global the scorecard platform and kinetik, a digital card game. They cost less than a face to face coach or trainer and can be deployed globally within hours instead of weeks. Perfect for organisations with staff distributed across the country and the planet!

Using rise.global as a ChangeTech tool

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Using a rise.global scorecard for your change program requires little more than a connection to the internet, a list of staff and access to activity data.

Via the principles of success tracking and score science, a change manager designs a score that embodies all the desired behaviours of the change.

The score is then automatically calculated each week for each user of the program and delivered to them as a personal scorecard. The scorecard shows their progress in achieving the objectives, the change over time, and crucially, their relative ranking with peers.

One organisation that has already trail-blazed rise.global as a ChangeTech tool is data-driven marketing and loyalty analytics firm Aimia.

Nathalie Maslia, Global Organisational Change Management Consultant at Aimia said, “With the increased digitisation of business, change tends to happen faster and more often across enterprises. This can mean that, when there is a need for change, the budget to communicate and bed down change is tight.

“As part of our transition to Microsoft Office 365 across Aimia, we used a rise.global scorecard to communicate adoption of key O365 and Sharepoint behaviours to our staff. Each participating staff member received a personal score showing their progress in achieving the key behaviours we had identified within a short period of time. What could have taken months in terms of awareness and adoption was achieved in weeks.

Another advocate of using automation to accelerate change management is Mike Quindazzi, Managing Director at PwC:

“I am keen to see business leaders adopt social media to build their digital presence and engage in the marketplace. Sharing insights in ways that builds trust is critical to the future of relationships and business development. Leveraging scorecards and leaderboards in ways that help “automate” part of the change management process can be an effective and productive way to aid the process. Adding this element of gamification helps to increase not only user adoption but also expertise on use of the platforms. “

In this growing age of automation it’s no surprise that change management itself should have automated tools to help it do it’s work. We hope to see more #ChangeTech innovation in due course.

McKinsey & Co. research showed that successful execution of change management can boost ROI on an initiative by 143% – now with ChangeTech solutions like rise.global that automate some of the process, more teams will be able to use change management as they seek to embrace and thrive in a world of rapid digital change.

To learn more about rise.global automated solutions to accelerate your next change management initiative, contact us or book a call directly with Toby Beresford via LinkedIn today.

Nudge theory

Nudge theory is an idea that uses psychological concepts to explain why people behave in certain ways.

According to Nudge theory, it takes only small environmental changes, reinforcement or using individual’s inertia to affect people’s behavior. One example, related to eating behavior, is the attempt to encourage healthy eating. Supermarkets simply placed arrows on the floor pointing to the fruit and vegetables, which had the effect of increasing sales of healthy food.

This theory also has a variety of applications to the workplace.

For example, the UK government wanted its citizens to enrol in pensions. Thus, it created an ‘opt out’ system, in which it did not force people to enrol, but obliged people to contact the government if they wanted not to enrol in a pension saving plan. Only 10% of people did.

Another strategy for ‘nudging employees’ is creating new spaces in the workplace, as employees may find it difficult to change their behaviour in a familiar setting. Thus, if you do not want your employees to congregate next to the water cooler, you can change the environment around the cooler, e.g. make it smaller, and thus this behaviour may no longer be desirable. You do not have to force your employees to behave in a certain way, but can subtly ‘nudge’ them in a way that will make your employees more effective, and your business more successful.  

Nudge theory was originally suggested by Thaler and Sunstein in their book Nudge. You can find out more about both academics and many more behavior science experts by visiting the “Behaviour Explorers” scorecard on rise.

If you want to find out more about how Nudge theory can help your business, see the infographic below created by PsySci.

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This is a guest post by Marcus Clarke of PsySci. Thanks Marcus!