Gates Foundation encourage social media adoption using leaderboarded

Guided by the belief that every life has equal value, the Bill & Melinda Gates Foundation works to help all people lead healthy, productive lives. In developing countries, it focuses on improving people’s health and giving them the chance to lift themselves out of hunger and extreme poverty.

To encourage staff to participate in social media training, the Gates foundation created a leaderboard of social media activity and expertise for display on the intranet and in the staff canteen.

“I created a leaderboard of our Social Media Superstars to encourage foundation staff to participate in social media training. The leaderboard measures social media activity/expertise. As a result participants have increased their social media activity and skill level.” -Tyler Lepard

Gates Foundation used the Custom leaderboard template to create this leaderboard.

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