International Confex is an annual trade exhibition for the professional events industry.
To drive usage of their various event hashtags, Confex ran a leaderboard to highlight most engaging tweeters at the event.
“We were delighted with the Leaderboarded tool which enabled us to showcase the huge amount of virtual activity happening in and around the event. We were able to design and run our own leaderboard simply and effectively, adding a fun and engaging element for the many people who tweeted about their time at the show. I really liked that it added a competitive gaming element in which quality engagement was key to winning – rather than just tweeting more than anyone else.” – Laura Dagg, PR & Communications Executive, International Confex