MTV Networks Australia is a 24 hour music and entertainment network targeting kids, young adults and older music fans.
“We invited a range of press, online bloggers, faces and some talent to watch the VMAs and tweet along to the hashtag #vmablogfast. Part of the aim of the morning was to increase the online discussion of the awards show within Australia, the competition element of the leaderboard was used to encourage people to keep tweeting. The hashtag ‘#vmablogfast’ was trending top in Australia, and even trended in the top ten internationally on the day! This was very exciting for us” – Carrie Jones, MTV Australia