Zender Ford are a car dealership in Alberta, Canada.
Internet marketing manager, Ryan Holtz (@RyanHoltz1), wanted to engage their local community with a digital competition. To enter, participants tweeted photos and local businesses while mentioning either Ryan or Zender Ford in the tweet. Ryan gave points for each tweet and updated the score on the leaderboard.
As a result, Zender Ford increased participation and brand awareness among its target customer base.
“We used the leaderboard solution for a support local challenge that we organized through our dealership. We found it to be a very user friendly easy to use solution to a significant and dynamic campaign. I would highly recommend Toby and his company.” – Ryan Holtz (@RyanHoltz1), Marketing
Zender Ford used the Simple template to create this leaderboard.