I’ve been saying this so often recently I just thought I’d make sure it was on the blog. Leaderboarded provides a technology for you to run your own Nike+ style program so your brand can give additional value to your customers around their core motivations.
Let’s compare Nike + and how Zoopla have created a Zoopla + program for their customers, estate agents, called the Zoopla Property Power 100.
Nike+: Lets footwear customers track performance in the activity they really care about and the reason they buy footwear – Running
ZPP100: Lets online marketing customers track performance in another activity area for online marketing – Social Media
Oh yes, they are exactly the same from a strategic marketing point of view.
The only difference is cost:
Nike+: Millions of pounds and a lot of hard work
ZPP100: Hundreds of pounds and learning to use Leaderboarded.