The Professional Publishers Association (PPA) is the voice of professional publishers and represents around 220 companies, ranging from consumer magazine publishers to business-to-business data and information providers, customer magazine publishers and smaller independent companies
Their annual conference for sponsors and members is always a major event. For the 2014 conference, titled RE_INVENTED, they wanted to make sure that their guests and attendees were going to get the most from the conference by engaging them prior to the event. They used Leaderboarded’s Event Hashtag product to leverage the digital conversation taking place on Twitter around the event.
Everyone who tweeted using the hashtag #ppa_reinvented got a place on the leaderboard, and every tweet, retweet and mention scored points. A weekly publication of the leaderboard provided a fun and engaging way for everyone to connect together around the upcoming event. At the end of the event, the top 3 people got some fun prizes in recognition of their enthusiasm for the event.
From the 472 Tweeterers on the leaderboard, a total of 2829 tweets, 1179 retweets and 2446 mentions were recorded.
Helen Rosemier, Commercial Director, PPA said:
“We were delighted with the positive impact that Leaderboarded had on our RE_INVENTED conference in May. It created a powerful buzz and encouraged active engagement on Twitter, which extended well beyond the audience in the room.”