September approaches and brings with it the start of the new term. Some of you may be off to University for the first time, some returning and some of you may be sending children off, with a spring in their step and your coin in their back pocket. Or perhaps you work in a University and preparations for the new influx of students are well under way. Either way, the start of the new term is upon us.
Since the changes in financing a degree, Universities know that reputation has become more important than ever. Higher Education marketing departments work overtime, as competition for every student becomes ever more intense. Many Universities are using their online and social media platforms to increase their influence and add value to their brand, some to amazing effect.
This month Rise launches the Top 100 UK Universities on Social Media leaderboard. Want to know who in Higher Education is getting it right on social media? We’ll be updating the list monthly and you can follow the board using the follow button, getting notifications directly to your email.
This month’s leaderboard makes for interesting reading, the top spot going to to the world famous Cambridge. However, it’s interesting to see their Oxbridge companion, Oxford, coming in somewhat behind them at in at number 13. Work to be done perhaps?
We use Klout scores to rank these seats of higher learning. Klout takes into account social media activity and engagement across many social networks including Twitter, Facebook, YouTube, LinkedIn and Instagram. If we’ve left your organisation out from this list and you would like to be included, please send an email to firstname.lastname@example.org, let us know your Twitter handle and we will gladly add you to the scores for next month.
Interested in how influential you are on social media compared to other users? Join Rise’s Online Influencer board and get a weekly scorecard of how well you are doing on social media.