The healthcare gamification market which covers brands like FitBit, Strava and Weightwatchers is set to grow to $3.7bn by 2022 according to Meticulous Research Pvt.
This is being driven by the growing use of smartphones across the world and the increasing digitisation in all sectors, including our health.
The typical Success Tracking use cases in healthcare include:
- Fitness management – getting fitter by tracking your activity
- Medication management – tracking your compliance taking your prescribed medicines (particularly applicable in pediatric and geriatric care).
- Disease management – improving health for chronic conditions by tracking key positive symptoms (e.g. lower blood pressure, lower resting heart rate) and readings (e.g. glycogen)
Of these, fitness management is by far and away the category leader right now despite issues with the clinical accuracy of the devices themselves (Fitness trackers are largely inaccurate when counting calories, Stanford researchers say) it is clear that they are continuing to improve.
Each fitness device provides a dashboard for the end-user to track their success in becoming fitter. This regular feedback is essential to a good success tracking program (what is success tracking?) – also essential is the fact that the user opts in and that there are no prizes to be won.
These dashboards however, are fixed by the device vendor, it is difficult to innovate around them and create your own program. This innovation is a particularly need within clinical settings where multiple tracking devices and plans may be being applied simultaneously for specific conditions.
For instance, in weight management, you might ask patients to track their steps on a pedometer, record their weight and keep a food diary. Bringing all three sources of data together in a single program is a headache.
That’s where Rise comes in.
At the PRISM series healthcare innovation event, hosted by One Nucleus, last week Rise was there to demonstrate how to create your own healthcare success tracking program on the Rise.global platform.
One of the examples we showed of Rise in action was a CrossFit leaderboard. Crossfit is a modern form of multi disciplinary fitness.
A CrossFit score pulls together results across multiple disciplines (each CrossFit organiser chooses different disciplines to test their “box” of players) and combines into a single score.
The complexity of a Crossfit scoring algorithm and multiple player categories is fully supported using Rise.
When you combine this with Rise’s advanced privacy features that allow patients to control their own data, to choose whether to appear on the leaderboard as identified, anonymous or not to appear at all, you have a powerful tool.
Rise provides a tool for clinicians, therapists and coaches to create a score card for their patients to opt into and track their personal journey to better health.
We’re looking forward to seeing more healthcare programs on Rise.global.