When thinking about the distribution architecture for your digital Open Badge program there are 3 viable approaches you should consider:
Manual Distribution based on Simple Criteria
Manual distribution is often fairly easy to do – an open badge platform like Credly will provide features for sending badges via email and via claim codes.
From an administration point of view, manual distribution only works when there are a small number of badges, a simple criteria for achievement (attendance at an event, completion of a course for example) and a small number of recipients.
However, short of hiring a pool of badge administrators, this does not allow you to scale! For more ambitious programs, automation is required:
Automated Distribution based on Simple Criteria
With automated distribution you will need a separate system for handling the criteria achievement. Most gamification and success tracking platforms can do this for you. For example Rise lets you set up a number of checkboxes which can be updated via API, via spreadsheet upload or manually by managers.
Then the tracking platform connects to the open badge provider and automatically distributes the badge once all the criteria are met.
One of the advantages of having an underlying tracking platform for multiple simple criteria is that for each badging program you can display the current participants and track staff as they progress. This provides social feedback for other staff who are encouraged to join the program and for those staff mid-progress, they are herded towards completion.
But in many more sophisticated programs the criteria may develop to be more sophisticated than a simple yes or no – perhaps a grading system or different badges for different thresholds met?
Automated Distribution based on Complex Criteria
A good example of this sort of automated distribution might be a social selling success tracking program. Giving sales reps a badge dependent on their current size of LinkedIn network would certainly recognise them, and spur them to increase their reach and so earn the badge for the next level up.
Again having an underlying gamification or success tracking platform is absolutely vital. The platform can track each underlying metric and then apply the badge rules and automate the distribution of badges as needed.
With multiple criteria the individual participants will want to see how they are doing – here the tracking app comes into its own as it can provide a dashboard for each participant to see the breakdown of their current scores and progress over time.
Rise clients are doing exactly this by linking their Rise board with Credly badges for seamless automated distribution. Contact us to find out how Rise can support you in your Badge program.