There are two simple yet powerful questions that managers of all kinds must ask themselves if they want to succeed:
- What does success look like?
- How will I track my progress to achieving it?
These two questions are easy to ask, yet the answers may take time to form.
Ideally you are looking for a metric or a series of metrics that reflect your definition of success. Then you need a way of tracking progress in a low hassle way – for example by automatically gathering the data for the metrics, calculating them and outputting the results in a convenient way, i.e. as a weekly email.
When you track success it’s not enough just to watch the data itself in a pretty line graph – that’s like watching the waves on the ocean: it may be comforting but it doesn’t get you anywhere.
To succeed, you need to score yourself.
You need to create a score that tracks against a target of some kind – for example percentage of quota achieved, rank versus your competitors and so on.
If you’re wondering what metrics to start tracking on your way to success then do read GERM – digital media metrics for really busy people next.