An email from the team at Google Maps landed in my inbox recently. I knew that it was a “robo-generated” email, and yet I got engaged. The title of the email grabbed my attention first – “Your review is making a difference”. As I looked at it further and digested fully the message, I realised that Google was using the 5 core principles of Success Tracking
So, here’s how:
This bit of the email shows that I have opted-in to receive the success tracking report (score)
And the main part of the email shows how Google are adhering to no prizes, a simple score, storified content and positive score keeping
This is a great example of how just relevant feedback, storified and positive, is driving my behaviour change.
Great to see #success tracking at work.