Telfest 2015 conference uses Rise to enhance conference participation and crowd-source content on social media for non-attendees

This is a guest post by Farzana Latif, posted first on 29th Sept 2015 here

During September 2015’s TELFest (a week long festival consisting of workshops, discussions and drop-in sessions related to Technology Enhanced Learning) we introduced a leaderboard to enhance participation throughout the event, and to encourage the use social media to share experiences amongst colleagues that were unable to attend. Having experienced the leaderboard at the UCISA Spotlight on Capabilities Conference in June, I was interested in using it to introduce ideas related to Gamification, and bring an extra element of fun, to TELFest. The leaderboard is generated by a website called, which automatically calculates the scores for tweets that contain a specific hashtag, and, following some pointers from Fiona MacNeil who had set it up for the UCISA event, I set up a leaderboard for TELFest. Given the aims behind using the leaderboard, I decided that points should be primarily awarded for tweeting with the #TELFest hashtag and there were additional points for attending drop in sessions and tweeting TELfie’s (TELfest selfies). Below is a breakdown of the points that could be earned:

Tweets with the #TELFest hashtag 1 point
Being Mentioned by someone else 2 points
Having your  #TELFest Posts Retweeted 3 points
Tweeting a TELFie with the hashtag  #TELFest (TELFest, Selfie) 3 points
Attending a drop in session 5 points

Each day we saw the top tweeters changing positions and there was healthy competition amongst TELFest participants.

To keep tweeters motivated, automated tweets were sent out every evening, informing them of their position on the leaderboard.

Twitter activity increased significantly compared to September 2014, there was a tenfold increase in the overall number tweets, a tripling of the number of tweeters and, on the Friday, TELFest trended in the Sheffield area, meaning that it was promoted to local users on the main twitter interface.

An additional benefit of promoting the use of Twitter through the leaderboard was that it helped to capture the variety of views and opinions shared by participants during the event. We were then able to use the tweets to create daily blog posts summarising these discussions using Storify, allowing us to produce a record of the day’s events for participants to look back on and to give some insight into the discussions for those unable to attend.

While the leaderboard was highlighted during the Gamification session as an example of a method to encourage participation and motivate learners, it is hard to say whether, in this case, the leaderboard led to an objective increase in Twitter usage. Early feedback indicates that its’ introduction did motivate some people to tweet more than they might ordinarily, yet others stated that they were unaware of the board. Another reason why the increase in the use of Twitter at TELFest this year cannot be solely attributed to the leaderboard is that we integrated Twitter directly into some of the workshops. It is however clear that the leaderboard did not appear to influence the number of colleagues attending drop-in sessions.
We closed the board on Friday at 12pm and as a token gesture awarded chocolate medal to colleagues that were top of the board – congratulations to Gary, Nik and Maria.

Below is a screenshot of the final top 20 for the leaderboard:

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London tops Las Vegas, New York and L.A. as the most desirable travel destination for Twitter users


Monday 6 July 2015, 1pm London

London has come out top in a new report of Top 1000 Travel Destinations on Twitter published by, the scorekeeping platform.

The report tracks over 1000 tourist boards for both individual cities and countries in terms of their worldwide following on social network Twitter. Each tourist board is ranked according to number of followers, the more followers a tourist board’s twitter channel has, the higher the rank.

Toby Beresford, CEO of said “maintaining an active social media channel demonstrates the vibrancy of demand for visits to a particular location. By providing an interesting flow of content the top tourist boards have managed to grow and maintain their own audience of travellers keen to visit. Social media channels are an excellent way for a tourist board to engage with potential visitors 365 days a year.”

In the report Visit London tops the chart with over 340,000 followers leaving it’s closest competitors, Vegas and I Love New York behind with around 285,000 followers each.

Rise’s Travel Sector specialist, Nick Shah said, “travel has always been a popular section within traditional news media, it’s no surprise that it creates great interest on social media too. This Rise Report is a great way for tourist boards to see where they stand, and see what work they need to do to keep up in the global race for tourist attention.”

The report also shows that Visit Britain has more followers than Visit Phillipines and Tourism Australia, giving the UK the coveted title of most popular country on Twitter.

Just scraping into the list is the 1000th tourist board – Experience Haiti. With just 190 followers, the country clearly has some way to go to engender the same excitement on social media as the leaders.

Rise offers a tracking service for Tourist Boards (and others) seeking to grow their Twitter reach, called the “Twitter Followers Club”. The club provides a free weekly personalised report tracking growth in followers that week and comparing rate of growth with others. To join the club visit

To see the full report visit

To find out more about Rise and sign up for free membership of the online performance tracking community, go to:




For press and media enquiries contact:

Toby Beresford

+44 203 286 1568

Scorekeeping vs measurement: the former will get you to drink your milk!

This is taken from Chuck Coonradt’s book “Scorekeeping for Success”.

What’s the difference between measurement and score keeping?  According to Chuck, “the major difference between score-keeping and measurement is that scorekeeping by nature is a positive process, while measurement is a negative one”.

Measurement Scorekeeping
Catches people doing it wrong Reinforces behaviour we want repeated
Is externally imposed Is chosen by player
Is presented after game Is dynamic
Forces competition Allows competition
Maximises excuses Maximises  celebration
Discourages ownership Stimulates ownership
Causes unnatural inhibition Is natural stimulation
Is too big to correct Is frequent enough to fix

Consider tracking a child’s growth in height, done by a nurse at the child’s doctor’s office versus by the child’s mum.

Measurement is what the nurse does when she measures how tall a child is, marks it at the doctor’s office on a chart that is never seen again, and uses it to place the child in a national percentile that lets him know that he is not the tallest person in his age group in the country.

measurement vs scorekeeping

Scorekeeping is what your mother does when she periodically measures how her child’s height and makes a loving mark on the wall, charting his growth; in a manner that is visible, encouraging and stimulating.

mum measuring


The nurse’s measurement will result in no behaviour change. Create a defeatist attitude based on realisation that most kids are taller than you are. It won’t get you to drink your milk.

The mum’s scorekeping, as the marks proceed progressively up the wall, motivates the child to drink his milk as he sees the progress he is making.

Twitter Followers Club – a fun way to grow your reach

So, you’d like to become more influential on Twitter?

On all social media channels, to become influential, you need to do 3 things:

1. Make your “reach” big – in Twitter’s case, you need to grow your Follower base, so that everytime you tweet, there’s a better chance that it get’s read.

2. Be active on the channel – this means tweeting and engaging with other people’s posts (favoriting, retweeting, commenting)

3. But, its no use being active if other people don’t appreciate your inputs – so, you need to engage your followers (and their followers) by creating top content, so that they like and share your posts by retweeting.

Rise’s Twitter Followers Club will help you with (1) above – your reach. It will automatically track your follower numbers and also the week-to-week change in this. Your personalised weekly score card (like below) will tell you how well you are doing in attracting and keeping your followers.  And, you will be kept on your toes by all the other Twitterati who are trying to do the same!


Don’t wait – join here and get going.  It’s simple – it will take a couple of minutes.

Happy tweeting.

London Hackathon leads to innovative digital solution for UN

Press Release on: 19 March 2015

Hackathon picture

A transformative company is rethinking United Nations social media strategies with an intelligent software platform that employs gamification techniques. Smart, social and performance oriented, Rise powers the recently launched UN Social 500 leaderboard which is used to recognise, amplify and encourage UN staff to harness the power of social media.

Toby Beresford, Rise CEO said, “We are beyond honoured to contribute to what is undoubtedly the world’s most recognised organisation. Social media is an incredibly powerful tool and through UN Social 500, we’re helping the United Nations make the most of online opportunities to engage with the world.”

In conjunction with social analytics ranking engine Klout, Rise has developed the UN Social 500 website to honour the top social media influencers within the United Nations. Drawing on data from multiple channels, Klout issues individual social media account scores. Rise then provides personal tracking over time, comparative benchmarking with peers and an overview of which UN social media butterflies have been most successful in spreading their wings.

unsocial500 screenshot

The initial idea came to light in the wake of the UN Influx hackathon, which challenged personnel to come up with ways to “use digital innovation to connect the UN and the public more effectively.” For Rise, the solution was the launch of social media leaderboard, UN Social 500. At its core, it encourages staff to augment their social media impact and promote UN efforts via personal online accounts. The board even boasts its very own #UNSocial500 hashtag to ensure followers stay up-to-the-minute on all the latest developments.

In today’s digital society social media has become an integral part of both personal and corporate communications. For an organisation focussing on peacekeeping, security, human rights AND economic development, social media is a hugely effective way to engage with global citizens. As such, UN personnel making the most of social media channels deserve to be commended for their efforts. The UN Social 500 leaderboard does just this, while simultaneously allowing members of the public to discover the most influential men and women who promote, discuss and describe the work of the UN on a daily basis.

From globally recognised organisations such as the United Nations to local SMEs and expanding corporations, the latest UN Social 500 drive is a lucid example of how a gamified performance management platform can be used to motivate employees to supercharge social media presence. For businesses and organisations of any size, it’s an innovative way to boost public profile, engage with a larger target audience and ensure that social media channels are worked at their hardest.

To find out more about Rise and sign up for a FREE membership to the online GPM community, go to:





Rise is a Gamified Performance Management (GPM) platform designed to help businesses get better at what’s important to them. The platform does this by providing regular, relevant feedback in a way that’s clear, proactive and results driven.

Members of the Rise community can choose to follow public or private boards in order to stay up to date with all the latest industry movements and trends. Once signed up, users can track progress against multiple metrics. These draw on a myriad of different systems and are an invaluable resource for businesses wanting to uncover how they shape up against the competition.


Contact: Toby Beresford


Tel UK: 0203 286 1568

# # ENDS # #

Raising both eyebrows. How CV Library’s head of SEO uses leaderboards to drive positive ROI.

Rise lets you become a loved community leader and improve your website’s SEO ranking at the same time.

Rise, the universal scorekeeping service, has now been used many times in a way that has helped brands and organisations to become a well-loved leader of a community and at the same time improve the SEO ranking of the organisation’s website. Examples of this include:

Zoopla’s Property Power 100 #ZPP100 –

Glass of Bubbly’s #GOB100 and #SWW200 communities – &

CV Library’s Recruitment Power 100 #ARP100 –

I caught up with CV Library’s Head of SEO, Simon Schnieders, to find out what he thinks of RiseSimonSchneiderPhoto

  1.      Why did you create your leader board?

The most recent successful implementation I’ve done has been for and this was created simply because no industry leaderboard existed, if it had, the question would be ‘could we do it better?’. Better beats first and the ease of implementation, administration and relatively low costs of Rise coupled with a market position which would be agnostic in accepting all qualified players (which I think is critical) can certainly give you that ‘better’ edge.

From an ROI perspective there are a number of factors to desirability – SEO signals (hyperlinks back to the hosted destination page (on your domain)) as a second order effect to the social media impact of a well managed leaderboard. Brand visibility and brand positioning (as an authority), referral traffic and the FGF (feel good factor) that hosting something like this has for our highly valued players, many of whom are also advertisers on CV-Library.

  1.      How are you tracking its success?

We use Google Webmaster Tools to track backlinks to the page. It’s a second order effect of social media visibility and the psychological effects of gamification but ultimately that’s the main goal. We also monitor the unique hashtag #ARP100 and both Tweets and Retweets.

  1.      How is it going so far?

ROI positive and still raising both eyebrows. Each week we see fresh evidence of success in terms of a blog post from a recruitment agency, a RT or Tweet to thousands of followers and importantly we are haloing feelings of success, achievement and fun from our brand.

  1.      Where do you hope to take it?

We’ll segment and include more of the UK recruitment industry to both specialise and broaden reach (e.g the ‘in-house recruitment power 100’) and expand into the US (for

So if you want to follow Simon’s example, how would you do this yourself? It’s easy:

  1. Decide which business community you would like to engage with – CV Library wanted to engage with Recruitment Agencies.
  2. Create a Twitter list of all your community’s members (yes, you will only be able to engage with members who are present on Twitter)
  3. Decide on a name for your community’s Rise board (leaderboard) e.g. Harrow Dentists Power 100 and a unique hashtag: e.g. #HDP100
  4. Create the Riseboard at and follow the instructions, using the Twitter list you have just created to be your “player source”.

Once you’ve created and “published” your Riseboard by embedding it on your website, publicise the Riseboard every week by tweeting about it to the community members and by blogging about it. Over a few weeks, you will start being loved and recognised by your community for giving them valuable feedback on their social media influence scores, how they compare to their peers and for helping them create buzz on their own social media channels about their position on the Riseboard. They will also embed links to the Riseboard on your site on their own websites and this will help in your SEO.

Rise launches Social Selling Club

iconWe think Social Selling, the art of prospecting and engaging with customers via social media, is absolutely wonderful and we’d love to see more sales professionals use it. The social selling club is an opt in club to track and measure your social selling performance for free.

The Internet, search engines (i.e. Google!) and online digital data (especially social media data) make today’s buyers (both consumers and businesses) hold all the aces in the procurement game. There is general consensus that a B2B buyer has completed 2/3rds of his buying process before interacting with a single vendor. This is why every business needs to embrace social media marketing and social selling. These tools allow you to position yourself so that you are the natural port of call when a buyer decides to talk to a vendor.

Social selling is no different from normal selling, except the conversations and interactions happen on social media – on Twitter, LinkedIn, Facebook, Blogs, etc. The objective of social selling is to post content and contribute to conversations on social media so that your prospective customers get valuable information and advice to help them in their buying decision making. A minimum requirement for success in social selling is to achieve reach (how many people are reading your content/posts), activity (how much content/posts are you contributing on a regular basis) and engagement (are people taking notice of your content by acknowledging your contributions positively and interacting with you in conversations).

You start social selling by tweeting, responding to other people’s tweets, following people, getting followers, making posts on LinkedIn, making connections, blogging. How do you keep track of how well you are doing this week after week, and also relative to other social sellers?

This is where Social Selling Club comes in. We will help you keep track of all these activities and report back to you on a weekly basis, giving you a single score that will be easy for you understand how you are doing from week to week. The score will also show how well you are doing relative to everyone else in the Club. Look at the detailed data every week and you’ll be able to understand what you are doing well and where you need to do better.

And the best thing is that, this won’t cost you a penny since this is a free service from Rise. So, what are you waiting for? Join now and start your journey of social selling success.