Team using Rise API wins UN Influx hackathon

Full marks to the frontliners.org team who won the UN Influx Hackathon‘s coveted ‘heart’ prize last weekend for the most emotionally inspiring  project!

Team members Irina, Ptolemy, Ozo and Sandra were delighted “thank you so much for your platform (the Rise API) It’s very inspiring”, Irina said.

It was the first time the Rise API has been offered for use in a hackathon environment.

The benefits of the platform are to fast track the delivery of a proof of concept for a gamified performance management solution – in this case the ‘game’ involved engaging UN Volunteers to share challenges with friends, so by spreading news about the UN.

The Rise API is used in this case to:

  • create a list of players
  • automatically give points from multiple sources, especially Twitter
  • calculate and produce a regular weekly ‘release’ of the score board
  • retrieve latest scores for displaying on the site

The team additionally used the Rise Manager UI to manage the list of players and distribute scores updates to players via bulk Tweet outs.

Here’s a photo of the winning team:

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And a screenshot of the winning hack:

Frontliners

The team are keen to carry on with it the project and we wish them every success in doing so.

Rise would also like to thank the organisers of the hackathon, Max, Klaus and Dan for including us as a mentor and helping make the Rise API available to the teams.

Gamification Gurus makes Wikipedia as first example of Infinite Out of System gamification

I was thrilled recently to see the editors of the Gamification Wikipedia entry add the Gamification Gurus leaderboard as an example of infinite, out of system gamification.

Certainly the leaderboard has been running for a while – it was launched 3.5 years ago in October 2011 with just 10 players on it. There are now over 300. There is no end date in sight as gurus find it a valuable comparative benchmark (see this mashable example) and a way of charting their progress in becoming an effective online thought leader, evangelist and teacher of this new toolkit.

The gurus board is also an example of ‘out of system’ gamification since it tracks progress at a meta level across multiple systems – scores can be earned on Twitter, Slideshare, Klout, Blogging and other social networks. The result is that even as a standalone leaderboard (it’s primary visualisation) it gathers gamified engagement and attention from the players.

What next for the Gamification Gurus?

Following last month’s considerable discussion, led by Isidro Rodrigo,  there have been plans afoot to extend the scoring platforms (Facebook groups, Pinterest and LinkedIn are primary targets), to improve visualisation (investment in better aesthetics) and to improve the framing (reducing the focus on the #1 to be more inclusive, or at least hero the top 100). These changes will help the community, and the gurus board as a helpful feedback loop, mature.

As the originator of the board, what I’m pleased about is that it retains traction, even after more than 3 years, it is based on standardised platform Rise (so others can copy the model for their own teams and communities)  and is moving towards full player ownership – a key end goal for infinite gamification projects. It is the high degree of player ownership, such as that found in a football league, that allows infinite gamification systems to succeed long term.

Raising both eyebrows. How CV Library’s head of SEO uses leaderboards to drive positive ROI.

Rise lets you become a loved community leader and improve your website’s SEO ranking at the same time.

Rise, the universal scorekeeping service, has now been used many times in a way that has helped brands and organisations to become a well-loved leader of a community and at the same time improve the SEO ranking of the organisation’s website. Examples of this include:

Zoopla’s Property Power 100 #ZPP100 – http://www.zoopla.co.uk/property-power-100/

Glass of Bubbly’s #GOB100 and #SWW200 communities – http://glassofbubbly.com/gob100-leaderboard/ & http://glassofbubbly.com/sww100-leaderboard/

CV Library’s Recruitment Power 100 #ARP100 – http://www.cv-library.co.uk/agency-recruitment-power-100.html

I caught up with CV Library’s Head of SEO, Simon Schnieders, to find out what he thinks of RiseSimonSchneiderPhoto

  1.      Why did you create your leader board?

The most recent successful implementation I’ve done has been for CV-Library.co.uk and this was created simply because no industry leaderboard existed, if it had, the question would be ‘could we do it better?’. Better beats first and the ease of implementation, administration and relatively low costs of Rise coupled with a market position which would be agnostic in accepting all qualified players (which I think is critical) can certainly give you that ‘better’ edge.

From an ROI perspective there are a number of factors to desirability – SEO signals (hyperlinks back to the hosted destination page (on your domain)) as a second order effect to the social media impact of a well managed leaderboard. Brand visibility and brand positioning (as an authority), referral traffic and the FGF (feel good factor) that hosting something like this has for our highly valued players, many of whom are also advertisers on CV-Library.

  1.      How are you tracking its success?

We use Google Webmaster Tools to track backlinks to the page. It’s a second order effect of social media visibility and the psychological effects of gamification but ultimately that’s the main goal. We also monitor the unique hashtag #ARP100 and both Tweets and Retweets.

  1.      How is it going so far?

ROI positive and still raising both eyebrows. Each week we see fresh evidence of success in terms of a blog post from a recruitment agency, a RT or Tweet to thousands of followers and importantly we are haloing feelings of success, achievement and fun from our brand.

  1.      Where do you hope to take it?

We’ll segment and include more of the UK recruitment industry to both specialise and broaden reach (e.g the ‘in-house recruitment power 100’) and expand into the US (for Resume-Library.com).

So if you want to follow Simon’s example, how would you do this yourself? It’s easy:

  1. Decide which business community you would like to engage with – CV Library wanted to engage with Recruitment Agencies.
  2. Create a Twitter list of all your community’s members (yes, you will only be able to engage with members who are present on Twitter)
  3. Decide on a name for your community’s Rise board (leaderboard) e.g. Harrow Dentists Power 100 and a unique hashtag: e.g. #HDP100
  4. Create the Riseboard at https://www.rise.global/genie/powerlist and follow the instructions, using the Twitter list you have just created to be your “player source”.

Once you’ve created and “published” your Riseboard by embedding it on your website, publicise the Riseboard every week by tweeting about it to the community members and by blogging about it. Over a few weeks, you will start being loved and recognised by your community for giving them valuable feedback on their social media influence scores, how they compare to their peers and for helping them create buzz on their own social media channels about their position on the Riseboard. They will also embed links to the Riseboard on your site on their own websites and this will help in your SEO.

Rise launches Social Selling Club

iconWe think Social Selling, the art of prospecting and engaging with customers via social media, is absolutely wonderful and we’d love to see more sales professionals use it. The social selling club is an opt in club to track and measure your social selling performance for free.

The Internet, search engines (i.e. Google!) and online digital data (especially social media data) make today’s buyers (both consumers and businesses) hold all the aces in the procurement game. There is general consensus that a B2B buyer has completed 2/3rds of his buying process before interacting with a single vendor. This is why every business needs to embrace social media marketing and social selling. These tools allow you to position yourself so that you are the natural port of call when a buyer decides to talk to a vendor.

Social selling is no different from normal selling, except the conversations and interactions happen on social media – on Twitter, LinkedIn, Facebook, Blogs, etc. The objective of social selling is to post content and contribute to conversations on social media so that your prospective customers get valuable information and advice to help them in their buying decision making. A minimum requirement for success in social selling is to achieve reach (how many people are reading your content/posts), activity (how much content/posts are you contributing on a regular basis) and engagement (are people taking notice of your content by acknowledging your contributions positively and interacting with you in conversations).

You start social selling by tweeting, responding to other people’s tweets, following people, getting followers, making posts on LinkedIn, making connections, blogging. How do you keep track of how well you are doing this week after week, and also relative to other social sellers?

This is where Social Selling Club comes in. We will help you keep track of all these activities and report back to you on a weekly basis, giving you a single score that will be easy for you understand how you are doing from week to week. The score will also show how well you are doing relative to everyone else in the Club. Look at the detailed data every week and you’ll be able to understand what you are doing well and where you need to do better.

And the best thing is that, this won’t cost you a penny since this is a free service from Rise. So, what are you waiting for? Join now and start your journey of social selling success.

Scorecard

Haas Racing use our new color pickers to theme their Nascar simulator leaderboard

We’ve made the popular Gridder theme (example) available to all customers – this grid theme focuses on the community aspect of your leaderboard and less on the raw rankings of a traditional top down leaderboard.

At the same time we’ve provided a colour  picker so you can change the colours to suit your brand. We’ve added the colour picker to the Diner and Altitude TV theme too so you can be sure your board looks just as you’d want it.

Colour theming was seen in action at a Nascar  meeting last month where the team from IMG Live and Haas gave VIP guests a chance to try out what it was like to race one of these sports cars and track their times on a leaderboard. As you can see they made their leaderboard look stunning.

haas racing simulator img live

Bring more people to your event with an event ambassadors program

Leaderboarded.com launched a new template today designed for event managers to drive pre-event buzz around their event hashtag.

 

CEO Toby Beresford explains “many event managers let social media fend for itself, often creating an event hashtag but minimally promoting it. They are missing a trick. The huge advantage of a hashtag being used in the run up to event is that it builds digital buzz – that sense of excitement is often the signal people look at when whether to attend in person or not. Driving up digital buzz pre-event can increase attendance, ticket sales and community engagement at the event itself. “

 

To work the tool all you need is an event hashtag and a name for your ‘ambassadors’, then you publish the results weekly as a news bulletin, gradually warming up your audience week by week.  The Leaderboarded tool tracks all Twitter activity around the hashtag for you and gives the ambassadors points when they are tweeted, mentioned or retweeted by others.

 

Events guru William Thomson of Gallus events recommends giving your ambassadors a name that is in keeping with your event theme – for example with his “Who Stole My Audience” event the ambassadors would be named “The Usual Suspects”.

 

While some event managers like to incentivise their ambassador programs, it’s not a pre-requisite. “Generally speaking event ambassadors don’t need additional incentives” says Beresford “a good ambassador program is all about being seen to belong to a cadre of core supporters rather than doing it for some extrinsic prize.”

 

Social media expert Nat Schooler (@natschooler) used Leaderboarded to promote the Dentistry Show earlier this year with stunning results – “Our event ambassador board created so many interactions that our weekly twitter feed has gone from 85,000 impresssions per week to an average of around 500,000” he said.

 

The tool is priced per ambassador with pricing started at £9.99 per month for a small event up to around £100 per month for a larger event. To try it out free for 7 days, visit www.leaderboarded.com/butler/hashtag and sign up with your event Twitter account and enter your hashtag.

 

Leaderboarded is a previous winner of the Event Technology Awards Best Use of Social Media category.

Mahara UK gamified event case study

Katie Piatt a leaderboarder from the University of Brighton has written an excellent case study with some valuable lessons and tips on how she gamified her recent event using Leaderboarded. It’s well worth a read!

In particular her intelligent use of  anticipation around the leaderboard and use of mid-campaign scoring changes to the metrics  to counter cheating – that’s really using Leaderboarded’s flexible scoring system to the max!

If you’re more of a micro-blogging type of person you can also track the story via Katie’s storify of the event.

Happy reading!