Changing behaviour with a simple score [webinar – 30 Jan]

Next Tuesday we will be running our first ever webinar on “Score Science” – the art and science of using a personal score to change behaviour.

Popularised by FitBit™ this personal analytics technique is now being used by organisations across the globe including PwC, IBM and the United Nations.

In this intro-level webinar (limited to 100 attendees) Toby Beresford, rise.global founder, will explain the approach, share real world examples and outline the benefits of using a single score to drive behaviour change.

By attending you will learn:

  • what is score science
  • how a single score provides great feedback
  • how leading global organisations are helping distributed employees develop positive habits

This webinar is free to attend. You are encouraged to ask as many questions as you like!

TIME:
1600 (GMT) / 1100 (EST)

DATE:
30 JANUARY 2018

Sign up to attend

Please note the webinar uses zoom.us – for best experience download and install zoom ahead of time.

webinar

Update, here’s the webinar recording:

3 Twitter New Year’s Resolutions

Twitter. Are you an excitable user, where Twitter is your first point of contact to the world, the priority when sharing your companies’ news, an integral part of your influence and marketing?

Or is Twitter is a job on the list of things to do, a tricky and time consuming ‘must’ when trying to spread your personal or corporate brands… you might not get it – but you know it’s somewhere your brand has to make an appearance.

Whether pertinent news drips from your fingers or you deliberate over every character, as soon as you press ‘Tweet’ your lovely shiny bit of news and influence tumbles along in a sea of others’ news and influence.

Take.  A step. Back. Can you see your bigger influence trajectory on Twitter? Do you know what you want to do in 2018? Are you lost in a sea of insight statistics that you haven’t checked for weeks, trying to reassemble your maths GCSE to see if you’re doing any good?!

Here are some Twitter New Years resolutions to start 2018 a bit more confident that all your effort is getting you somewhere.

 

#1 – Get some clarity.

Our desire to see how well received each tweet  has become is a natural addiction. It is a case of ‘variable ratio reward’ – we never know how well each post will do. If, however, you’re just counting number of likes and retweets without asking the bigger picture questions ie. are these likes from regular engagers? Has the tweet resulted in the behaviour you want? How many of these tweets will result in the behaviour you want? Then you are guilty of only tracking Vanity Metrics and not Clarity metrics. To track Clarity metrics, you must ask not only, ‘is this Twitter data useful?’ but also ‘What can I do about it?’ – Tracking what you are doing on Twitter in parallel to useful  data about who and why are people engaged can give depth and refinement to future activity.

#2 – Do a dashboard cleanse

Dashboards can be overwhelming. They give you stats you didn’t even know you needed, all dressed up nicely in picture graphs so that in order to answer the question ‘Am I doing ok on Twitter this week?’ It takes, a pen, paper, brainspace and some time. All of which we’re short on right now. Try something easy and simpler next year:

Rise.global consolidates the data you want into one simple score, that you can access easily and check every week via the app online, email or twitter. By just checking your score, you can quickly see and keep track of how you’re doing on the data you actually want to track. You choose the metrics, Rise fetches the data and puts it into an easily understandable format and if you did have that time and brainspace, you can always dig down into each metric individually to see how it’s going.

#3 – Go compare.

We can all learn from others, especially others in the same sphere as our brand. Look at how others are using Twitter innovatively and ask the same Clarity questions as you ask yourself. How many regular engagers do they have? And what are they doing to keep them there? Add to and shape your strategy and then use Rise to track what you’re doing to keep you accountable to the goals you set yourself. Rise can also track the same metrics in your competitors. Just add your competitors accounts to your ScoreBook and you can see their scores with yours, and again dig down into their metrics to see where they are gaining success.

The New Year, New You approach only works when you’ve done the ground work to keep it accountable. Set up tracking and attainable goals in easy to manage chunks so you don’t give up in the short term, don’t forget to track the Clarity metrics first and keep listening to others in your sphere. To get your easy to track score or build your ScoreBook of competitors or colleagues, sign up for your free trial here.

Lexicon changes

We’ve made some changes to our core product lexicon:

  • Board Managers are now known as Administrators
  • Players are now as Users
  • Boards are now as ScoreBooks
  • Releases are now as Score Bulletins
  • Data Collectors are now as Score Collectors
  • Data Entries are now Score Entries

Over the years our product has changed from where we started out – as a way to generate leaderboards – to reflect our changed focus as a way to generate individual scorecards.

Indeed one of our biggest customers hardly shows the leaderboard to its users at all.

Updated – 22 Jan 2019 – Boards (aka ScoreCards) are now known as ScoreBooks

How Google is using the principles of Success Tracking

An email from the team at Google Maps landed in my inbox recently.  I knew that it was a “robo-generated” email, and yet I got engaged.  The title of the email grabbed my attention first – “Your  review is making a difference”.  As I looked at it further and digested fully the message, I realised that Google was using the 5 core principles of Success Tracking

So, here’s how:

This bit of the email shows that I have opted-in to receive the success tracking report (score)

And the main part of the email shows how Google are adhering to no prizes, a simple score, storified content and positive score keeping

This is a great example of how just relevant feedback, storified and positive, is driving my behaviour change.

Great to see #success tracking at work.

 

Why Opt-In Matters When Applying Digital Success Tracking to Patient Care

One Nucleus Blog

This is a guest post for One Nucleus by Toby Beresford. Toby is the Founder and CEO of success tracking network Rise.global. Previously he has worked as a developer of web based disease management for patients, dermatology tele-referrals for GPs and was deputy chairman of the public health sub-committee for Wandsworth Council. His email address is toby@rise.global

At the recentPRISM SeriesDave Snowden told the story of how he self-managed his recovery from Type 2 diabetes – he called it his hero’s journey. It’s a story he has told before in a blog post “Early Detection, Fast Recovery”. Critically, he caught the disease early, refused to countenance “palliative” care and instead took control over his cure, targeting key factors such as diet and exercise. After 7 months he was rewarded with an all-clear diagnosis, saving himself from early death and the NHS from another expensive chronic patient.

View original post 1,481 more words

Holiday Reading for Success Trackers

If you’re planning a success tracking program then consider these books for your holiday reading list:

Essential

These two books are the critical piece of the success tracking puzzle – Scorekeeping for success focuses on the need for tracking to be for the benefit of the player not just the manager, while Drive highlights the need to avoid if-then rewards in the success tracking program.

Optional

  

These books provide a wider background to the design components of a good success tracking program – scorekeeping positively, using data storytelling, gamification and dashboards well.

The two simple questions every manager must ask themselves

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There are two simple yet powerful questions that managers of all kinds must ask themselves if they want to succeed:

  1. What does success look like?
  2. How will I track my progress to achieving it?

These two questions are easy to ask, yet the answers may take time to form.

Ideally you are looking for a metric or a series of metrics that reflect your definition of success. Then you need a way of tracking progress in a low hassle way – for example by automatically gathering the data for the metrics, calculating them and outputting the results in a convenient way, i.e. as a weekly email.

When you track success it’s not enough just to watch the data itself in a pretty line graph – that’s like watching the waves on the ocean: it may be comforting but it doesn’t get you anywhere.

To succeed, you need to score yourself.

You need to create a score that tracks against a target of some kind – for example percentage of quota achieved, rank versus your competitors and so on.

If you’re wondering what metrics to start tracking on your way to success then do read GERM – digital media metrics for really busy people next.

 

How will the world be better when everyone is Success Tracking?

If Success Tracking spreads then we will see more people and organisations reaching their potential. 

This is our vision, it’s a picture of the way we want the world to be.

Rise was founded to provide technology and services that enable Success Tracking.
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A lot of potential remains unlocked because:
  • we don’t persist,
  • we don’t continue to iterate,
  • we accept the status quo or;
  • we expect external circumstances to change around us (e.g. winning the lottery).
By hoping for big wins, we can end up sitting around doing nothing, when we could have been making a start.
Success Tracking is the art of intentional, incremental, improvements that we make ourselves. It is:
  • Owning the 20 mile march.
  • The slow route to success.
  • Kaizen, little by little, 1% improvements.
  • Starting with one starfish
  • A journey worth taking note of.
  • Diligence, discipline and perseverance.
  • Achieving mastery, autonomy and purpose.
  • A mindset that runs counter to the prevalent get-rich-quick culture but it works!
I think there are two ways to success:
  1. the fast way – you get lucky and succeed fast – you land a big fish, you hit a home run or you win the lottery
  2. the slow way – hours of measured practice, tracking performance and optimising to improve, all add up to eventual success

The slow way is the best way because:

  1. It’s repeatable – you can apply the same approach to other roles
  2. It’s satisfying – you can feel you genuinely earned it
  3. You’ve achieved mastery – you know not just that you’re successful at something but why you are successful, it wasn’t just luck
  4. It’s respected – friends and peers will value your persistence
  5. You can take time to enjoy the journey – make friends along the way, take note of the highway, study the geeky aspects of what you’re doing. The journey to success can be as worthwhile as the achievement itself.
Slow success of course can take time – it took Gamification Guru Andrzej Marczewski 5 years to change career to his dream job – https://blog.rise.global/2017/07/04/7-ways-to-train-for-your-dream-job-lessons-learned/ – but change it he did, tracking his progress all the way.
Maintaining interest in performance over a long period of time is hard.
Most of us start with good intentions. We set up a dashboard we plan to check regularly, reviewing our analytics and optimising behaviour but over time we inevitably fade.
Success Tracking offers a methodology for us to achieve success by keeping us interested in our weekly or monthly performance.
Success Tracking does this through:
  • newsletters – we receive regular news bulletins tracking our success
  • storytelling – personalised stories  that bring the data to life “personal best!”
  • community – when we journey together we go further, we conform to peer behaviour
  • positive scorekeeping – we focus on tracking what we what more of so its always aspirational
We’ve set up Success Tracking University as an place for us to teach and explore the Success Tracking paradigm. Together we can make a vision of slowly achieved potential a reality.
I am keen to hear how you can help!