How to use your Rise profile when requesting a Twitter verified account

Twitter verified accounts are all the rage, especially for senior influencers across the web: using your Rise.global profile will help you justify verification.

Now Twitter has opened up the verification program to allow self nominations, it’s time for you to request verified status for yourself.

As part of verification, Twitter requires you to provide site URLs that:

“help express the account holder’s newsworthiness or relevancy in their field.” – Twitter verification guidance

An excellent URL for doing exactly this is your Rise profile.

Your Rise profile shows the fields you are influential in, and your current score or ranking within those fields. Because your score is regularly being updated, the team at Twitter can be assured that it is an accurate and up to date reflection of your influential status across one or more fields.

Copy the URL from your profile and include it on your twitter verification form, as I’ve done below:

Screenshot 2016-07-26 10.31.12

Here’s my current Rise profile that will be seen by the team at Twitter.

Screenshot 2016-07-26 10.43.05

 

For each Rise Board you are participating in, you can configure how your score / rank is displayed to the world at large using the Settings for each board:

Getting Going as a Blogger

If you haven’t got a Rise profile yet then it’s easy to get one. Simply sign up to Rise and connect your social media accounts. Then, if you haven’t been added to any boards yet, search the Public Boards to find relevant communities, then use the Join button to request inclusion on the board.

If you’re looking for inspiration, why not visit the profiles of some other senior influencers who’ve also set up their Rise profiles e.g.  Justin Matthew:

Justin Matthew

Screenshot 2016-07-26 10.50.59

Gary Arndt

Screenshot 2016-07-26 11.04.00

Siddharth Chatterjee

Screenshot 2016-07-26 11.04.46

UPDATE – 19/Sep/2016

Please note that Twitter alone is responsible for grading whether your account is suitable for verification. Your use of a Rise profile as a submission URL should accompany other materials showing you to be a figure of public interest.

 

 

The Fitbit style workplace

This is a guest post by Bryony Williamson, a sixth form student at St Philip Howard School who joined us for a week’s work experience. Here she shares her expectations of what a gamified working environment might be like.

Imagine a workplace environment where you can tally your scores against others and keep track of each others’ progress as if it’s a game.  A live leaderboard. Essentially, a sticker chart that motivates you to work hard.

Think how many times you trek up and down the stairs, or take the dog for a walk each week, with the FitBit you can count how many steps you walk or run each day and challenge your friends you know to beat your score.   FullSizeRender (1)

Like getting fit, motivation is key for any activity.  But, at work, instead of competing to obtain the most steps between you and your friends, you’re powering through your everyday work like there’s no tomorrow.

Rise can be used to create a Fitbit style activity tracking program.  Rise.global helps encourage you to not only find the enthusiasm to work, but uses gamification (the use of game design at work) to help you thrive. A Rise tracking program provides a language for productivity conversations with other work colleagues leading to self improvement.

So where do you start? 

While, to begin with, gamification might seem complicated, the key gaming elements can be explained with a few easy concepts.

As work may not always be fun, Rise encourages employers to use these gamification components to stay on top of their game and be more productive.

  • Timely Guidance – Like a football coach encouraging his players,  Rise.Global gives feedback at a regular intervals so people can digest without being overwhelmed. Being told every second whether or not you are doing a good job stops you focusing on the job at hand.  Regular recognition of employees’ achievements can go a long way in terms of their happiness and development.
  • Clear Goals – It’s not always easy to set a goal and stick to them with distractions like food, coffee breaks, more food, watch Wimbledon etc (true, isn’t it?).  But, with Rise.Global’s feedback reports setting  targets for the organisation, the team or each individual to achieve, goals are easy to track.  These goals allow each individual (both employer and employee) to triumph over their mistakes and learn from their improvements. The simple action of setting goals can lead to a faster growing business.
  • Reactive Learning – Instead of compulsory training sessions that each employee is forced to undertake, gamification offers the opportunity for reactive learning.  This is where employees can elect to take part in eLearning after they’ve seen their feedback on their real world performance – learning while working rather than having the tedious task of reading papers.

As part of my week’s work experienced, I interviewed Toby Beresford, Rise.global CEO, on how he uses Rise himself:

Toby believes Rise is “an activity tracker for my professional metrics that lets me track my progress and compare with others.”  He goes on to explain, “I look at my own Rise profile at the beginning of each week.  I’m keen to improve my social media presence so I’m participating in different boards which all track different aspects of my social media performance including Twitter and blogging.” For instance, he uses the Twitter Activity Club to track how many tweets he averages a day.

In terms of its use,  Toby’s thoughts were that “as a player I find Rise easy to use – once I’ve joined a board and been accepted onto it, all I do is I just sit back and receive the notifications on my progress.”

Ultimately, it’s not an actual game.  It’s just using the elements of a game to further the progress of employers and employees.  It’s clear, gamification is as a way to use Fitbit style tracking at work.

5 alternative fundraising ideas using leaderboards

Tracking progress and comparing performance on Leaderboards are a great way to bring everyone together to achieve a goal.

The “big number” is highlighted at the top of the page while the leaderboard creates a little healthy competition between the 20% of your fundraisers who raise 80% of the funds.

While using a Rise board to track the score is an awesome use case and we’ve seen this work many times. In this post though I want to ask, are there are other innovative ways to use the technology?

Here are five ideas you might want to try next time you’re planning a digital fundraising campaign:

  1. Use leaderboards as part of an open charity auction – set a time limit and allow bidders to keep adding new bids until the clock runs out when the highest bidder gets the prize.
  2. Everyone-gives charity auction – in this variant all bidders donate and the highest single donation gets the prize.
  3. Mileometer – who can walk / cycle the most miles (assuming they have agreed they will get sponsorship for each mile they walk). Like a fitbit wall chart showing progress on, a leaderboard can encourage walkers to get out of bed a little earlier, just to outwalk their neighbours, all raising that extra bit of sponsorship.
  4. Fundraiser league tables – running league tables of fundraisers can be great fun, be sure to put fundraisers in a division with peers – its unfair to put the people raising funds from high net worths or companies in the same bracket as those trying to encourage online donations
  5. Fundraiser teams – split your fundraisers into teams and see which team can raise the most money. If you’re a school why not split alumni into their houses and maintain old pupils association with not only the school but their house. Griffindor versus Slytherin anyone?

If you’re interested in how Rise’s success tracking technology can supercharge your fundraising efforts, then please do request a fundraisers online product tour via hello@rise.global.

 

 

I’m a Data Stream Believer

I’m a data stream believer.

Let me explain what that means.

I see data arriving in a stream: I’ll either process and use it, or I let it pass me by. I don’t bother storing it.

Storing data is a popular paradigm (the “data ocean”) but I believe that people often fail to really understand that the value of data isn’t fixed – it only really has value in context and time.

For example if I tweet “hot cross buns going fast. come to the kitchen now” that data point only has value for a short period of time: a few minutes later, if you care about your buns being hot, and a little longer if you’re not so bothered. In any case, in an hour there will be no hot cross buns to speak of and the value of that data point has now decayed to zero.

To take advantage of the data stream, I need to listen to it and be watching out for key events. Events like those hot cross buns being available. To do that, I’ll either set up an alert for “hot cross buns” or I’ll make sure I follow the right twitter account. In both cases I have thought ahead and set up a listener.

I am now acting as a data stream believer. I’ve decided what I’m looking out for and set myself up with an alert for when it occurs. When it occurs I’ll then take action.

To me, this “data stream believer” should be our dominant strategy when working with modern data – particularly big and social data.

The alternative data ocean strategy is a lot harder to make work. Data ocean thinking goes a bit like this  – “I don’t know what data I really want right now but I am sure in the future it’ll be valuable. What we’ll do is store all the data and then when we need it we can query it. By storing everything we’ll never be caught short.”

I think there a couple of issues with this train of thought:

  1. Data storage costs just keep going up. Over time you’ll always need more storage as more data is created and stored. You’re not recouping the cost of storage anywhere so it’s just a black hole of cost. Admittedly data storage costs are going down but there’s still a cost somewhere.
  2. You aren’t using the data you do have. This is more important than cost – data oceans leads to woolly thinking and sloppy processes. You’re storing something but you’re not doing anything with it. It’s just sitting there gathering virtual dust. Even if its just cognitive cost (at the back of your mind you know that data is there) it’s still a waste of your attention.

Let’s make this real, with a consumer example of data stream versus data ocean thinking – digital photo storage.

Family 1 opts for a data ocean approach. Every photo they ever take is stored on the cloud. They never look at their old photos. Scanning through them is a boring chore as there are multiple copies of the same snap, a bunch of out of focus ones and some scanned expense receipts in there too.

Family 2 opts for a data stream approach. Every year they review the photos they took from the last year and choose 50 to go in that year’s family album. They get the family album printed, share it in the living room and never look at the cloud folder ever again.

Which family do you think is getting the most out of their data (in this case family photos)?

So we can see – a data stream believer takes the data stream and processes or discards it. Value is added immediately – and often it is pushed straight back into the stream.

It is with this philosophy how Rise works – data points are  pulled from the stream on each player, processed into scores and pushed back to the stream as a release of the leaderboard. This then feeds other people’s data stream activities – how did I do last week – time to optimise for next week.

The data stream creates a faster, more vibrant, feedback loop and uses data well.

How about you? Are you ready to become a data stream believer?

 

 

Rise launches monetization features for boards

In case you were wondering, Rise’s network model is akin to meetup.com. We charge managers a fee but crucially we let managers monetize their boards in whatever way they like.

To support this we’ve added a major new monetization feature this week that you can see in action on the ENERTOR Sports Journalist 100.
The three key features are:

  1. adding ads around your leaderboard (above, to the right and intersticially
  2. capturing emails for your marketing campaign
  3. adding ads on your email notifications in 3 different sections

I recommend “following” the ENERTOR board to see it all in action

The ENERTOR Sports Journalist 100 2016-05-03 15-49-03

 

Travel1k Email Advert Example

Developing your Rise influencer board as a vibrant new media channel

Creating a new channel is hard, whatever your reason for doing so. Whether it’s for marketing, community engagement, customer service or for good old-fashioned publishing, reaching a new audience takes plenty of work.

 

It’s often the first question marketers of new products and services ask – how do I find an audience? Though the question is better phrased as how do I grow the right audience?

 

An audience only has sustainable value for your business if they are engaged with you in a reliable way.

 

Not all channels are created equal because not all content is equal. Some content is inherently more interesting, more important and hence stickier than others.

 

Take the list of leaders in any community. As human beings, we are pre-programmed to look at the actions of leaders – whether we realise it consciously or not. Each of us takes social cues from the dominant influencers in our tribe and we use this to guide our behaviour. Try not yawning if the top dogs in the room are doing just that.

 

With that in mind, it’s pretty important for any community member to know who the real leaders are for any community. And if the community is exclusive, aspiring community members may also take an interest.

 

With traditional organisations and associations, tracking the leaders turns out to be fairly easy – companies have senior management teams, associations have elected board members and schools have head teachers and governors. The leaders are visible, their roles defined, easy to see and thus, easy to copy, mimic and, where relevant, obey.

 

In a modern digital tribe or marketplace of equals, this is more difficult to do. Particularly in new and emerging disciplines. There is no CEO of the upcoming “grime” music genre. For “gamification” technology trends there is no senior management team to turn to for advice.

 

Over time, associations will form that offer clarity over leadership, such as what the institute of chartered accountants does for accountancy professionals or the royal college of surgeons does in medicine. But, unless they have near 100% membership they will lack full authority and while they do there will be other associations competing for authority. The Gamification “industry” for example, has at least 3 non-profit associations seeking to offer sector wide leadership, in the fragmented world of marketing there are many, many more.

 

So, this is the landscape into which you are presenting your own list of community leaders – your Rise influencer board.

 

The statement you are making is threefold:

  1. These are the leaders of our tribe. These are the most influential community members – follow them and learn from them.
  2. This is the most up to date list of leaders in our tribe.
  3. The way to achieve leadership is encapsulated in the scoring system built into the board.

 

Those are 3 pretty interesting claims. They should make any member of the community sit up and take note of you. Which, if you are in the business of creating a new channel, is exactly what you want!

 

We’ve seen with Rise though, that there are good and bad influencer boards, good and bad channels. Like any tool, Rise can be used well and sometimes badly.

In my own experience, I’ve noticed a few areas of best practice:

  1. Launched with a bang. With a Rise board you are publicly making a statement. The louder and clearer that statement is, the more your impact.
  2. Positioned clearly with the value spelt out:
    1. What’s it in it for the players? What does being on the board mean for them? What would it mean to lead the board?
    2. What’s in it for the followers? Why should I become an engaged audience member of the board?
  3. Designed in context. Does the board’s visuals fit the tribe being tracked? A grime music board with pink livery would clearly be inauthentic.
  4. Human touch. Tribes whether made up of people or organisations are still a very human institution. A Rise board that is too automated, too robotic, too bare, conveys a different message from one run by someone who is a passionate advocate (and perhaps member) of the tribe’s values.
  5. Light hearted. Digital tracking is still an inexact science. It is not wise to claim too much authority, at least not until you’ve got it right.
  6. A mix of meat and fat. A Rise board is like a side of lean beef, it is wholesome but you need the fat to really bring out the full value. Mixing up your Rise board with fattier, fluffier content about the players (who went up this week, their opinion on current trends, how do they do their hair, what is their favourite film of the moment and so on) can bring much needed flavour to your board, and with flavour comes an  audience.
  7. Creeping authority. Whether you launched with a bang or not, your board needs to become a creeping authority for your sector. You are making a statement about leadership so you will need to deepen your program over time. This might be to get rid of other pretenders by being the most authoritative or it might be by simply driving more saturation among your target audience.For each influencer channel the next steps following launch will be different – it might mean giving digital badges for particular achievements, evolving the score algorithm or changing the structure of the league. Each board evolves at its own rate but evolve it must. No community stays still forever. The trick is evolving in the interests of all – you as manager, the players and the followers.

 

 

The rewards of your influencer channel should now be obvious – you have become the place every member of the community must turn to do to discover the leaders of that community. With the leaders they receive social cues to guide their own behaviour.

 

Now, what’s really interesting is that a Rise board isn’t just any old media channel. It’s not like a blog where you are leveraging the power of the media (to observe and comment). With a successful Rise board you become an integral part of the community governance structure – you have the role of kingmaker.

Now that’s a very interesting place to be.

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