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Rise launches The Premier League Players Power 100

mrssavageangel Customer News , , , , , , ,

August is drawing to a close and to some, that can only mean one thing; the start of the 2015/16 English Premier League football season. And so begins nine months of action on the pitch and just as much, if not more, interest in the game off the pitch. From the money taken on the gates every week to sponsorship deals, football is big business. Players are worshipped and berated by fans in equal measure, but either way you can’t deny these men hold huge amounts of sway with the football watching pubic.

But does how they perform on the pitch have any direct impact on their level of influence off it?  To monitor the rise (and fall) of the online influence of those playing in the EPL, Rise are proud to announce the launch of The Premier League Players Power 100.  We will be monitoring the online influence ranking of every player and can’t wait to see how their performance with the ball affects their social media influence this season.

This week’s board makes for interesting reading already, with an unsurprising top place going to football’s richest player Wayne Rooney. All the big club names are represented in the top 10; Chelsea, Arsenal, Manchester United, Manchester City, Liverpool. But so is current number 19 position Sunderland. Jermaine Defoe is clearly making an online name for himself. Great exposure for him, but also for his bottom of the league club.

You can follow the Premier League Power 100 and get weekly notifications of who’s influencing social media this week. Think you’re an influential football fan? Why not join our Most Influential Fans board and see how you rank against the big names, and each other?

 

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London Hackathon leads to innovative digital solution for UN

Nick Shah Customer News , , ,

Press Release on: 19 March 2015

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A transformative company is rethinking United Nations social media strategies with an intelligent software platform that employs gamification techniques. Smart, social and performance oriented, Rise powers the recently launched UN Social 500 leaderboard which is used to recognise, amplify and encourage UN staff to harness the power of social media.

Toby Beresford, Rise CEO said, “We are beyond honoured to contribute to what is undoubtedly the world’s most recognised organisation. Social media is an incredibly powerful tool and through UN Social 500, we’re helping the United Nations make the most of online opportunities to engage with the world.”

In conjunction with social analytics ranking engine Klout, Rise has developed the UN Social 500 website to honour the top social media influencers within the United Nations. Drawing on data from multiple channels, Klout issues individual social media account scores. Rise then provides personal tracking over time, comparative benchmarking with peers and an overview of which UN social media butterflies have been most successful in spreading their wings.

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The initial idea came to light in the wake of the UN Influx hackathon, which challenged personnel to come up with ways to “use digital innovation to connect the UN and the public more effectively.” For Rise, the solution was the launch of social media leaderboard, UN Social 500. At its core, it encourages staff to augment their social media impact and promote UN efforts via personal online accounts. The board even boasts its very own #UNSocial500 hashtag to ensure followers stay up-to-the-minute on all the latest developments.

In today’s digital society social media has become an integral part of both personal and corporate communications. For an organisation focussing on peacekeeping, security, human rights AND economic development, social media is a hugely effective way to engage with global citizens. As such, UN personnel making the most of social media channels deserve to be commended for their efforts. The UN Social 500 leaderboard does just this, while simultaneously allowing members of the public to discover the most influential men and women who promote, discuss and describe the work of the UN on a daily basis.

From globally recognised organisations such as the United Nations to local SMEs and expanding corporations, the latest UN Social 500 drive is a lucid example of how a gamified performance management platform can be used to motivate employees to supercharge social media presence. For businesses and organisations of any size, it’s an innovative way to boost public profile, engage with a larger target audience and ensure that social media channels are worked at their hardest.

To find out more about Rise and sign up for a FREE membership to the online GPM community, go to: www.rise.global

Facebook: https://www.facebook.com/risedotglobal

Twitter: https://twitter.com/risedotglobal

LinkedIn: https://www.linkedin.com/company/2734321

About

Rise is a Gamified Performance Management (GPM) platform designed to help businesses get better at what’s important to them. The platform does this by providing regular, relevant feedback in a way that’s clear, proactive and results driven.

Members of the Rise community can choose to follow public or private boards in order to stay up to date with all the latest industry movements and trends. Once signed up, users can track progress against multiple metrics. These draw on a myriad of different systems and are an invaluable resource for businesses wanting to uncover how they shape up against the competition.

Contact

Contact: Toby Beresford

Email: toby@rise.global

Tel UK: 0203 286 1568

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How can I make my leaderboard become the industry standard?

Toby Beresford Design Tips , ,

While it’s good to be first, sometimes you have to compete with what’s already out there. That means doing it better.

There are three approaches to turning your leaderboard into the industry standard. Especially if you are already competing with other leaderboards in your market sector:

A. Build a better leaderboard technically.
  1. Are there different metrics you could track? What metrics could / should you be capturing?
  2. Can you track metrics that are more specific to your sector – e.g. number of retweets that include a specific hashtag
  3. What about capturing metrics that the players have to give you (e.g. a tracking pixel on their blog)? Their own weekly circulation estimates?
  4. What does it really mean to be an influencer in your space? Can you track metrics around ability to drive results?
  5. Would breaking it down into several filtered boards be more appropriate and relevant? Would you have a badge for each category? Would you tweet out for each category? Should players be allowed to set which category they appear in?
  6. Are there any geographical issues you need to sort out? Is this UK list with global audience or global list with UK audience…
  7. Over time the top of the board might get a bit static – Do you need to change the way the score is calculated in order to see more interesting volatility on the board? e.g. change in Klout score over past month, ratio of new followers to total followers?
B. Create a better user experience for your leaderboard
  1. Can you make the board look aesthetically more enticing? Custom design of the whole board? Should you allow players to include their bio on the board?  Show the sparkline (line graphs of history) on the main board?  Would a grid format look better?
  2. Should you convert numbers into images, icons and colors – e.g. Red zone players  (people with scores over 80) to make it less about competitive ranking and more about zones?
  3. Can you add more functionality around the main board itself? e.g. climbers and fallers widget, search feature, better discussion, show some of the recent content, latest blog post for example, in the latest news area?
  4. Can you improve each players personal stats page? e.g. about this player, rate this player, review this player, most recent tweets, better contact details, details of how to contact…
  5. What about the audience user experience? Can we provide a more valuable online experience for PR teams and brands? What sort of features do they need? Keeping a personal favourites list of their top players? Finding influencers.
C. Drive more momentum and traction around the leaderboard. i.e. sponsors, freebies, awards, chat etc.
  1. What other benefits can people get from being on the board?  (note this is different from awarding prizes for board rankings which I believe you should still shy away from for now)
  2. Can this be a lead in to other community features? e.g. virtual or real world events, an oscars style awards event
  3. Can the player’s own content be leveraged in an interesting way? e.g. creating a sector portal (e.g. http://www.glassofbubbly.com)
  4. Can you increase relationships between players? Start a mentoring program for new players for example.
  5. Can we get the leaderboard or references to it placed on other sites? e.g. magazine media, television (weekly update on BBC for example / monthly top player interview in a magazine)
  6. What sort of celebrity endorsement can you get? What might a celebrity have to say about the leaderboard?
  7. Can you collect a cluster of major brands to put their logo behind the board (even if for free to begin with).. showing they support it?
  8. Can you flesh it out with other boards for other parts of the industry? e.g. an individuals board, a companies board, a suppliers board, a board of traditional media
  9. Can you create sub reports based on the players themselves. For example, generate an infographic about the players on the board such as this one: http://technologyadvice.com/gamification/blog/what-does-it-takes-to-be-a-gamification-guru/ 
  10. What about engaging in the more mainstream industry conversation? If you were involved in beauty you might generate lists of the top 100 most beautiful celebrities…. best make up artists in the world, best hollywood hairdressers etc.
  11. How could you engage the player’s own audiences in their ranking? What would make a player want to tell their subscribers about your leaderboard?
Becoming the industry standard doesn’t happen overnight but long term the benefits of being the main authority for your sector become clear.
Here’s a few links to businesses that have successful become the standard for scorekeeping in their industry. Check them out for ideas on what you could do with your own board:

Rise launches Social Selling Club

Nick Shah Customer News , , , ,

iconWe think Social Selling, the art of prospecting and engaging with customers via social media, is absolutely wonderful and we’d love to see more sales professionals use it. The social selling club is an opt in club to track and measure your social selling performance for free.

The Internet, search engines (i.e. Google!) and online digital data (especially social media data) make today’s buyers (both consumers and businesses) hold all the aces in the procurement game. There is general consensus that a B2B buyer has completed 2/3rds of his buying process before interacting with a single vendor. This is why every business needs to embrace social media marketing and social selling. These tools allow you to position yourself so that you are the natural port of call when a buyer decides to talk to a vendor.

Social selling is no different from normal selling, except the conversations and interactions happen on social media – on Twitter, LinkedIn, Facebook, Blogs, etc. The objective of social selling is to post content and contribute to conversations on social media so that your prospective customers get valuable information and advice to help them in their buying decision making. A minimum requirement for success in social selling is to achieve reach (how many people are reading your content/posts), activity (how much content/posts are you contributing on a regular basis) and engagement (are people taking notice of your content by acknowledging your contributions positively and interacting with you in conversations).

You start social selling by tweeting, responding to other people’s tweets, following people, getting followers, making posts on LinkedIn, making connections, blogging. How do you keep track of how well you are doing this week after week, and also relative to other social sellers?

This is where Social Selling Club comes in. We will help you keep track of all these activities and report back to you on a weekly basis, giving you a single score that will be easy for you understand how you are doing from week to week. The score will also show how well you are doing relative to everyone else in the Club. Look at the detailed data every week and you’ll be able to understand what you are doing well and where you need to do better.

And the best thing is that, this won’t cost you a penny since this is a free service from Rise. So, what are you waiting for? Join now and start your journey of social selling success.

Scorecard

Games For TV gets Leaderboarded

Toby Beresford Customer News , , , , , ,

Yesterday at BAFTA, London, UK the Games For TV conference with over 70 delegates and 30 speakers was leaderboarded!

Speakers were scored by Klout, their own tweets about the event and the number of people talking to them about the event on Twitter. We used Lanyrd to automatically pull in the list of speakers.

Delegates were scored by Klout and the volume of tweets they produced about the event.

The speaker competition was won by Nicholas Lovell of GamesBrief and the delegate competition by Will Luton.

Check out the speaker leaderboard here: http://www.leaderboarded.com/leaderboard/board/games4tv-speakers

Other conference organisers reading this, might also be interested to see the “overall performance” chart which shows how tweets on the conference hashtag increased over the day, possibly incentivised by leaderboarded…