Rise launch Top 100 UK Universities on Social Media

September approaches and brings with it the start of the new term. Some of you may be off to University for the first time, some returning and some of you may be sending children off, with a spring in their step and your coin in their back pocket. Or perhaps you work in a University and preparations for the new influx of students are well under way. Either way, the start of the new term is upon us.

Since the changes in financing a degree, Universities know that reputation has become more important than ever. Higher Education marketing departments work overtime, as competition for every student becomes ever more intense. Many Universities are using their online and social media platforms to increase their influence and add value to their brand, some to amazing effect.

This month Rise launches the Top 100 UK Universities on Social Media leaderboard. Want to know who in Higher Education is getting it right on social media? We’ll be updating the list monthly and you can follow the ScoreBook using the follow button, getting notifications directly to your email.

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This month’s most influential UK University on social media.

This month’s leaderboard makes for interesting reading, the top spot going to to the world famous Cambridge. However, it’s interesting to see their Oxbridge companion, Oxford, coming in somewhat behind them at in at number 13. Work to be done perhaps?

We use Klout scores to rank these seats of higher learning. Klout takes into account social media activity and engagement across many social networks including Twitter, Facebook, YouTube, LinkedIn and Instagram. If we’ve left your organisation out from this list and you would like to be included, please send an email to support@rise.global, let us know your Twitter handle and we will gladly add you to the scores for next month.

Interested in how influential you are on social media compared to other users? Join Rise’s Online Influencer board and get a weekly personal scorecard of how well you are doing on social media.

 

 

 

Facts don’t speak for themselves

An old adage is that “facts don’t speak for themselves” – they must be communicated.

This is nowhere more true than in the business of scorekeeping and measurement.

Most of us are too busy to check our scores regularly – even though we should!

If you don’t believe me, and you’re in business, ask yourself when did you last login to Google Analytics to check your website stats, or visit your Facebook page to check your number of fans? It might have been yesterday or it might have been last month, the reality is that you don’t do it regularly.

Yet, if you are looking to improve your performance, whether that of yourself or for your team, you need to make sure your current score gets communicated, and communicated consistently.

If you’re running a scorekeeping program for us, perhaps by using Rise, you can help out by telling people their score.

There are many ways to communicate the score, here are a few ideas:

  • Circulate it in an excel sheet attached to an email
  • Include it in a printed report
  • Talk about it in a news article
  • Put it on a big screen TV next to the canteen
  • Write it on a white board
  • Put it on a post it note on someone’s screen
  • Tweet it out
  • Send a text message
  • Announce it on stage

Now there is no one right or wrong way to communicate. It all depends on your audience and context.

But when deciding how you’ll do it, why not take a few hints from the masters of communication, the ad-men themselves:

  • the medium is the message – (article) – how you communicate the score is as important as the score itself – a leaderboard in a premium bound printed report is considered much more seriously than one scribbled on a whiteboard
  • use multi-channel marketing – (article) – have you ever received junk mail through the post only to see adverts on a nearby billboard and to be rung up for a “trial” that same week? There’s no coincidence – we respond better (and trust more) to messages we have received on more than one channel.
  • messages are more effective when repeated  (article)- we may feel we are confined when we repeat messages, but human beings take more notice of messages that are repeated, in fact the frequency of hearing a message influences when we act.

So, what have we learned?

Facts don’t speak for themselves, especially when it comes to the score. If you don’t tell your players the score, who will? Make sure you communicate the score consistently, on more than one channel and in a format that gives it gravity.

This week I’ve gone for a black themed style on The UK Councils Social Media Power 100. It’s designed to look like a serious statistical release, similar to that produced by the ONS. I expect the release will hit the desks of the councillors and those responsible for social media in these councils and prompt action to celebrate or to improve their social media performance.

What makes a customer centric marketing campaign different?

The upcoming BIMA breakfast briefing – the future of  customer centric marketing – begs the question, what does it mean to be customer centric in the context of an interactive marketing campaign?

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Kwai Chi is becoming a better blogger by tracking his score on the Parent Blogger Leaderboard every week.

For me the crucial element is that we answer the customer’s question “What’s in it for me?” in a different way.

Traditional marketing campaigns will answer the question with an incentive – “a chance to win an Ipad”.

In a customer centric campaign the answer to “what’s in it for me” is “a better me”.

Take Kidrated and Glipho‘s Parent Blogger Club for example, in this campaign they are reaching out to mummy and daddy bloggers but instead of trying to get brand engagement by offering prizes, they are winning engagement by offering a service to help prospects become better bloggers.

Or you could take a look at NIke’s phenomenally successful Nike+ program with 32m prospects and customers using NIke+ tools to become a better runner. No additional incentive required!