More than one way to skin a bird: 8 Different Twitter Engagement Formulas

It’s all very well having a Twitter account with lots of followers – but are they really listening? The best way to monitor this is to track their reactions to your posts – this is called “engagement.”

However, there is no one standard formula for measuring engagement. Each platform is different and even on relatively straightforward platforms like Twitter, there is plenty of scope for variation.

In this blog post I want to take Twitter, and look at some of the different formula you can use to measure engagement. Which one you pick will be up to you. Your choice will depend on your context and what you are hoping to achieve with your Twitter channel.

Here’s the list:

1) Total Engagements

Earned @Replies +Earned Retweets +Earned Mentions +Earned Favorites

Perhaps the simplest way to measure engagement is to total up all the engagements on your Twitter channel during a set period.

2) Engagement Deltas

Earned @Replies +Earned Mentions +Earned Retweets + New Followers (by day)

This focuses more on the incremental numbers. It’s disadvantage is that it assumes a consistent amount of activity per day.

3) Basic Engagement Rate

(Earned @Replies +Earned Mentions +Earned Retweets) /  Followers x 100.

This looks at the ratio and calculates what percentage of your followers are engaging with your tweets.

Digital marketing consultant, Erica Kei says that “a good engagement level is between 0.5 and 2.0%

4) Average Tweet Engagement Rate

((Earned @Replies +Earned Mentions +Earned Retweets) / Tweets ) / Followers x 100.

An Average Tweet Engagement Rate really measures the quality of your content. How many engagements did your tweets get?

While it can be done on an individual tweet basis (engagements per tweet/ number of followers) it is best averaged across all tweets for a period. Scores can range between 0.01% and 1%.

5) Engagement as calculated by Twitter itself

(Clicks +Earned Retweets +Earned Mentions) / Impressions

Twitter has more data to pick from than 3rd party tools (which don’t have access to click or impression data) so it is able to factor in these important metrics into the calculation. You can access your Twitter engagement scores directly at

Breaking down Engagement into Conversation, Amplification and Applause

Avinash Kaushik goes further and defines more advanced ratios that break down engagement into its constituent parts. These are summarised by Shobha Thomas as follows:

6) Conversation Rate.

Because you need to be “social” on social media.
 Earned Replies / Tweets

7) Amplification Rate.

How frequently are you tapping in to your “second level” network? i.e. reaching followers of followers?
Earned Retweets / Tweets

8) Applause Rate.

Helps you understand what the audience likes.
Earned Favourites / Tweets

Keeping track of this stuff is hard, which is the best twitter engagement rate to track for you. That’s why we’ve made it easy by creating the Rise Twitter Engagement Club – it automatically keeps track of the most popular engagement metric (Average Engagement Rate) for you and will email you once a week with your score, coupled with a comparative benchmark with others on the board. It’s a great way to start improving your Twitter engagement.

111 Ways to Grow Your Twitter Followers


When creating a Twitter profile one of the first tasks is to grow a decent audience. Happily there is no shortage of advice on tips and tricks to do this.

In this blog post I’ve compiled 111 ways to do just that, as suggested from across the web.

But before you dive headlong in, don’t forget you’ll need an easy way to track your results as you seek to grow your Twitter followers each week. A great way to do this is to join the Rise Twitter Followers Club. Join the Club and receive free weekly emails letting you know your % growth in followers each week, and compare your performance to other members.

  1. Create Valuable Content
  2. Comment on relevant news/tweets
  3. Retweet relevant content
  4. Engage with major events
  5. Ask for retweets
  6. Promote Responsibly
  7. Countdowns
  8. Twitter-Exclusive content, contests and promotions
  9. Two-sided Conversations
  10. Add a unique image
  11. Create a unique header image
  12. Write an engaging bio
  13. Customize your colour scheme
  14. Add a follow button to your blog
  15. Add a Twitter share button to your blog posts
  16. Setup Twitter cards
  17. Link to your Twitter account in your author bio
  18. Link out to influencers in your blog posts and let them know about it
  19. Embed tweets in your blog posts
  20. Avoid sending multiple tweets in a short space of time
  21. Stop sending automated DM’s
  22. Tweet more (within reason)
  23. Follow people who value what you have to say
  24. Vary the type of content you share
  25. Leverage and optimize hashtags
  26. Pin your best stuff to your profile
  27. Share the content your audience is interested in
  28. Share other people’s content and tag them
  29. Take part in Twitter chats
  30. Schedule your tweets to be published when your followers are online
  31. Ask Your Users to Follow You
  32. Add Twitter Profiles To Email Signatures
  33. Include Twitter Profiles in Company Material
  34. Promote Product or Company Related Hashtags
  35. Use Twitter For Support
  36. Include Twitter Follow Buttons on Thank-You Pages
  37. Allow Users to Share Pre-Filled Tweets
  38. Use Favorites as Testimonials
  39. Add Your Twitter Profile To Your Facebook Page
  40. Know What Time Zone To Best Engage
  41. Reach Out To Influencers
  42. Engage With Customers
  43. Use Images, Properly
  44. Join In Conversations With Other Brands
  45. Use Hashtags At Conferences
  46. Include Your Twitter Profile On Presentations
  47. Keep It Positive
  48. Follow Your Own Followers
  49. Create Lists & Follow The Users
  50. Tweet To 3 New People Every Day
  51. Add Twitter Profiles To Guest Blogs
  52. Get A Celebrity To Retweet You
  53. Use Trending Hashtags Wisely
  54. Cross Promote Hashtags
  55. Ask Your Followers Questions
  56. Use Vine or YouTube Videos
  57. Give Twitter Followers A Coupon Code
  58. Leverage Partnerships
  59. Use Promoted Tweets
  60. Have Multiple Staff Accounts
  61. Tweet Stats & Interesting Content
  62. Reward Your Followers
  63. Use Favourites As A Marketing Platform
  64. Promote Your Twitter Account Through Other Channels
  65. Utilize your LinkedIn and email connections
  66. Use a timesaving tool to schedule your tweets
  67. Tweet inspirational quotes.
  68. Follow users who follow your followers
  69. Follow the accounts recommended by Twitter
  70. Respond to people who are interested in similar content
  71. Tap into your existing customer base
  72. Run a followers advertising campaign on Twitter
  73. Collect feedback to build a better business
  74. Tap into real time programming 
  75. Feature seasonal, cultural and industry events
  76. Launch a product on Twitter
  77. Track your results.
  78. Create value for your followers by solving their problems
  79. Use pauses to leave space for engagement
  80. Tweet from the heart
  81. Get to know Twitter lingo
  82. Keep your Bio current
  83. Embed your best Tweets
  84. Use your Twitter account to sign in to other forum sites
  85. Sign up for Twitter directories (and Rise boards)
  86. Get a celebrity or industry leader to follow you
  87. Send a Direct Message to your new followers
  88. Search for Tweets with business related keywords and hashtags 
  89. Tweet about breaking news
  90. Repeat your most popular tweets 
  91. Keep it short 
  92. Don’t auto-tweet
  93. Don’t rapid tweet 
  94. Be a great headline writer
  95. Tweet about other blog posts
  96. Use the .@mention –
  97. Check your Twitter throughout the day
  98. Use promoted tweets
  99. Respond to @mentions
  100. Partner with other businesses 
  101. Use promoted trends and accounts
  102. Target your ads
  103. Host a live tweet event i.e product launch
  104. Track your links 
  105. Tweet on weekends too
  106. Improve your tweets
  107. Regularly unfollow people who haven’t followed you back
  108. Use keywords to find followers
  109. Make an effort to Keep Your Followers on Twitter
  110. Consider creating a different Twitter account.
  111. Turn a Twitter list into a Power 100 leaderboard

While I’m sure most of you do many of these already, I hope you find at least some new tips in here to help you grow your Twitter follower numbers.

This week we have also been looking at the Twitter followers of the world’s tourist boards. Check out our findings on this week’s Rise Report – Top 1000 Travel Destinations on Twitter. Which places would you think have the greatest following on Twitter? The answers may surprise you…


Twitter Followers Club – a fun way to grow your reach

So, you’d like to become more influential on Twitter?

On all social media channels, to become influential, you need to do 3 things:

1. Make your “reach” big – in Twitter’s case, you need to grow your Follower base, so that everytime you tweet, there’s a better chance that it get’s read.

2. Be active on the channel – this means tweeting and engaging with other people’s posts (favoriting, retweeting, commenting)

3. But, its no use being active if other people don’t appreciate your inputs – so, you need to engage your followers (and their followers) by creating top content, so that they like and share your posts by retweeting.

Rise’s Twitter Followers Club will help you with (1) above – your reach. It will automatically track your follower numbers and also the week-to-week change in this. Your personalised weekly score card (like below) will tell you how well you are doing in attracting and keeping your followers.  And, you will be kept on your toes by all the other Twitterati who are trying to do the same!


Don’t wait – join here and get going.  It’s simple – it will take a couple of minutes.

Happy tweeting.

Rise launches Social Selling Club

iconWe think Social Selling, the art of prospecting and engaging with customers via social media, is absolutely wonderful and we’d love to see more sales professionals use it. The social selling club is an opt in club to track and measure your social selling performance for free.

The Internet, search engines (i.e. Google!) and online digital data (especially social media data) make today’s buyers (both consumers and businesses) hold all the aces in the procurement game. There is general consensus that a B2B buyer has completed 2/3rds of his buying process before interacting with a single vendor. This is why every business needs to embrace social media marketing and social selling. These tools allow you to position yourself so that you are the natural port of call when a buyer decides to talk to a vendor.

Social selling is no different from normal selling, except the conversations and interactions happen on social media – on Twitter, LinkedIn, Facebook, Blogs, etc. The objective of social selling is to post content and contribute to conversations on social media so that your prospective customers get valuable information and advice to help them in their buying decision making. A minimum requirement for success in social selling is to achieve reach (how many people are reading your content/posts), activity (how much content/posts are you contributing on a regular basis) and engagement (are people taking notice of your content by acknowledging your contributions positively and interacting with you in conversations).

You start social selling by tweeting, responding to other people’s tweets, following people, getting followers, making posts on LinkedIn, making connections, blogging. How do you keep track of how well you are doing this week after week, and also relative to other social sellers?

This is where Social Selling Club comes in. We will help you keep track of all these activities and report back to you on a weekly basis, giving you a single score that will be easy for you understand how you are doing from week to week. The score will also show how well you are doing relative to everyone else in the Club. Look at the detailed data every week and you’ll be able to understand what you are doing well and where you need to do better.

And the best thing is that, this won’t cost you a penny since this is a free service from Rise. So, what are you waiting for? Join now and start your journey of social selling success.


Alphabetical Order is so over.

I’m not sure if you’d noticed but alphabetical order, the way we collate lists of items based on their first letter, is going the way of the dodo, digitally speaking at least.

Just have a think about what you now read, that isn’t it in alphabetical order:

  • on Facebook the list of Friends online is in order of relationship strength
  • on Meetup the list of group members is in in order of most recent activity
  • on Google the list of search results is in order of most relevance
  • on Amazon the list of shopping items is first in order of most recommended for you
  • on Rise the list is ordered by score
  • on Twitter the list of news items is in order of most recent

In fact even on Wikipedia – something you’d assume was pretty much alphabetical – finding an alphabetical list among the contents isn’t obvious.

What’s the reason for this destruction of alphabetical order – are we losing our way?


Not a bit of it. Alphabetical order is only really relevant to physical mediums like paper – when you have to manually search stuff yourself.  When you’ve got a search engine to do it for you you don’t need alphabetical order any more, the machine takes you directly to the page you wanted.

That means there’s a host of opportunity for new orders of things online.

What are you currently ordering alphabetically online that really you don’t need to? Or what are you not ordering that you could?

How about:

  • a member directory ordered by depth of community engagement
  • a list of items ordered by popularity
  • a list of blog posts ordered by how much they are read
  • a list of countries ordered by their UNDP Human Development Index
  • a staff directory listed by their contribution to the team

Food for thought. Have a great week.

Track tweets with images

Screenshot 2014-10-20 17.41.25

Encouraging adoption of Twitter’s sharing of images feature can really help with social media marketing. Tweets with photos attract more attention than those without. Definitely worth having, now all you need to do is to ask  your followers to tweet on your hashtag and include a  photo.

One way to do this is to give them feedback on the number of Tweets they do that include an image. With our new media image tracking feature you can give players a point for each Tweet they make that includes a lovely image.

Find out more in our knowledge base article.

How to distribute badges via Leaderboarded and Credly

Leaderboarded and Credly have partnered to provide a way of giving elegant badges to players on your leaderboard.

While you can read the press release in full, the integration guide on Credly or the help content on Leaderboarded to find out more, you might prefer to watch one of the videos below:

In these short step by step videos I demonstrate how to distribute badges, firstly via email (if the Player Identifier for your board is email) or via Twitter (if you’re using Twitter accounts as the Player Identifier).

I look forward to seeing some badges distributed in this way very soon.