Thursday 24th of September 2015
London and Sofia

Rise and Appzio join forces to offer mobile Audience Development solution for media owners

For bloggers, in-house blogs and digital news channels developing an audience for their mobile app is much easier as they can now embed a Rise Power 100 leaderboard directly within the app.

A power 100 leaderboard shows the most influential people in a target community and updates every week with the risers and fallers. It’s super engaging content.

The digital division of newspaper brand “CityAM” have been using Rise leaderboards effectively to develop new digital audiences, one of their boards, the fintech power 100, has been shared over 5000 times.

Carly Wilkie Steven, Audience Development manager at CityAM said “Rise has been integral to our efforts to engage with specific communities. Every week the leaderboards reach more people, generate fresh interest and spark conversations on social media. Rise has helped us build relationships with an audience we might otherwise never have had access to.”

The new integration with Appzio will allow Appzio customers to embed Rise leaderboards directly within their apps, so taking advantage of this very effective audience development approach.

Timo Railo, CTO of Appzio, said “we really love the Rise leaderboards as they create personalised, engaging content that mobile app users like to see on their phones on the go. By partnering with the Rise social network we are bringing our customers a new way to create a really engaging mobile experience.”

Toby Beresford, CEO of Rise.global said “we want Rise customers to be able to share their scores in any medium – whether that’s print, a big screen, social media – Rise helps everyone share the score. Now with this Appzio integration we’re looking forward to seeing Rise scores go mobile.”

For details of Rise Power 100 leaderboards visit: https://www.rise.global/pages/power100

For details of Appzio mobile apps visit: http://www.appzio.com

Integration between Rise and Appzio makes it possible to build a native mobile application in record time, all without writing a single line of code. With Appzio, companies can add more content and interactivity around their leaderboards, adding to the overall value of their apps. With additional push, sms & email activation features together Rise and Appzio provide tools that build amazing mobile engagement and retention.

To hear an interview with Toby Beresford about the new integration: http://appzio.com/toby-beresford/

For questions related to this press release please contact:

Timo Railo
Appzio
timo.railo@appzio.com
+359 88 2430311

Toby Beresford
Rise.global
toby@rise.global
+44 203 286 1568

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